St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    St. Bonaventure professors collaborate on interdisciplinary hybrid journalism stories

    Feb 13, 2024, 12:53 by Beth Eberth
    The Jandoli Institute at St. Bonaventure University has launched a second round of its Hybrid Journalism Project in which professors from different disciplines will partner with faculty from the Jandoli School of Communication to develop and produce news stories.

    The Jandoli Institute at St. Bonaventure University has launched a second round of its Hybrid Journalism Project in which professors from different disciplines will partner with faculty from the Jandoli School of Communication to develop and produce news stories.

    “The initial project in 2022 accomplished what we set out to do,” Jandoli Institute Executive Director Richard Lee said. “The faculty teams produced stories that were informative and engaging, and they learned about each other’s disciplines.”

    Seven faculty teams are collaborating on stories for Round 2 of the project. Their stories will be published on the Jandoli Institute’s website, jandoli.net.

    “Each team will work in partnership to shape the ideas and concepts from the different disciplines into well-researched, well-reported and well-written journalism,” Lee said.

    The hybrid teams and their projects are:

    • Dr. Tiffany Demiris, an assistant professor of sports management, and Dr. Denny Wilkins, a professor in the Jandoli School, will delve into questions about the implications of NCAA conference realignment.
    • Dr. Elizabeth Gratz, an assistant professor of marketing and interim chair of the Department of Marketing, and David Kassnoff, a retired Jandoli School faculty member, will explain how businesses can tap a $21 billion market by better connecting with consumers with disabilities.
    • Dr. Scott Medler, an associate professor of Physician Assistant Studies, and Dr. Tammy Rae Matthews, an assistant professor in the Jandoli School, will develop a “how to” guide to collecting and processing acorns into versatile flour that can be used for a variety of dishes.
    • Dr. Phillip Payne, chair of the Department of History, and Dr. Brian Moritz, director of the Jandoli School’s online M.A. programs in sports journalism and digital journalism, will explore two contradictory trends in American society — the decline of history in the nation’s educational system and an explosion of popular history across various mediums.
    • John Stevens, a lecturer of management, and Carole McNall, an assistant professor in the Jandoli School, will collaborate on an article about what students know, and should know, about artificial intelligence in a college environment.
    • Dr. Robin Valeri, a psychology professor, and Dr. Pauline Hoffmann, an associate professor in the Jandoli School, will study the different ways hate is expressed in schools, why schools are often targets of hate crimes, and the educational culture that breeds dissent.
    • Dr. Xiao-Ning Zhang, a biology professor and director of the biochemistry program, and Hoffmann will explore how climate change will impact food security worldwide by sharing the data, as well as stories of people struggling with climate change-related food insecurity.

    “This project is a perfect example of faculty innovation and collaboration,” said Aaron Chimbel, dean of the Jandoli School. “I am thankful for Dr. Lee’s leadership in making the Jandoli Institute a dynamic place for creative approaches to tackle important issues.”

    The institute’s hybrid journalism project is funded by a grant from the Leo E. Keenan Jr. Faculty Development Endowment at St. Bonaventure.

    Stories from Round 1 of the project are posted on the Jandoli Institute website, along with a video of a roundtable discussion among the faculty participants.

    The Jandoli Institute, part of the Jandoli School of Communication, serves as a forum for academic research, creative ideas and discussion on the intersection between media and democracy.