St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner
    Congress to Campus to bring former members of Congress to SBU for dialogue, public forum Oct 24, 2023 | Two former members of the U.S. House of Representatives will visit St. Bonaventure University Nov. 13 and 14 to meet with students and hold a public forum as part of the Congress to Campus program. 
    Mackowski gives presentations on Grant, another on Lee Oct 20, 2023 | Dr. Chris Mackowski, professor of journalism and mass communication, gave a pair of invited presentations over the past month on Ulysses S. Grant. On Sept. 21, he and collaborator Frank Scaturro spoke about Grant-as-general to the National Museum of the U.S. Army. On Oct. 12, Mackowski and Scaturro spoke about Grant-as-president to the White House Historical Association.
    New book by Mackowski keys on overlooked sector of Gettysburg battlefield Oct 5, 2023 | Most attention at the Civil War battle of Gettysburg focuses on iconic landscapes like Little Round Top, Devil’s Den, the Wheatfield, and the open fields where Pickett’s Charge took place. A new book co-authored by Dr. Chris Mackowski, professor of journalism and mass communication, looks at a lesser-known but just as pivotal sector of the battlefield.