St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Jandoli Institute at St. Bonaventure launches hybrid journalism project

    Feb 9, 2022, 11:53 by Beth Eberth
    Inspired by physician-reporter partnerships used by major news organizations, the Jandoli Institute at St. Bonaventure has launched a hybrid journalism project in which professors from different disciplines will partner with faculty from the Jandoli School of Communication to develop and produce news stories.

    Inspired by physician-reporter partnerships used by major news organizations, the Jandoli Institute at St. Bonaventure has launched a hybrid journalism project in which professors from different disciplines will partner with faculty from the Jandoli School of Communication to develop and produce news stories.

    “The trend toward doctor-reporter hybrids generated little attention outside the news industry, but when the COVID-19 pandemic threw the nation into panic and turmoil, the ability for trained physicians to report on the virus helped Americans learn the severity of the crisis and the precautions needed to protect themselves,” Jandoli Institute Executive Director Richard Lee said.

    As part of the project, five hybrid teams are developing news stories that will be published on the institute’s website.

    “Each team will work in partnership to shape the ideas and concepts from the different disciplines into well-researched, well-reported and well-written journalism,” Lee said.

    The hybrid teams and their projects are:

    • Alex Gilham, an assistant professor in the Department of Philosophy, and Carole McNall, an assistant professor in the Jandoli School, will explore moral and ethical issues involving COVID-19 and individuals who refuse to be vaccinated.
    • Phillip Payne, chair of the Department of History, and Anne Lee, a lecturer in the Jandoli School, will examine today’s politics through the lens of culture wars, focusing on the intersection of history and popular culture in identity politics.
    • Paula Scraba, an associate professor in the physical education program, and Denny Wilkins, a professor in the Jandoli School, will attempt to answer the question “Has Title IX Been Effective?”
    • John Stevens, a lecturer in the Department of Management, and David Kassnoff, a lecturer in the Jandoli School, will study the impact of the COVID-19 pandemic on the working environment of businesses.
    • Xiao-Ning Zhang, a professor in the Department of Biology, and Pauline Hoffmann, an associate professor in the Jandoli School, will use Cattaraugus County health care data to provide insights on common health conditions in the county and recommendations for potential improvement.

    “Our goal is for the non-journalism faculty to gain insight into our industry and for the journalism faculty to learn how those with knowledge and expertise in different fields can strengthen our reporting,” Lee said.

    “I applaud Dr. Lee and his colleagues for developing this innovative collaboration,” said Aaron Chimbel, dean of the Jandoli School. “The Jandoli Institute under his leadership has led the way in interdisciplinary scholarship at St. Bonaventure. I look forward to the exciting scholarship.”

    After all articles are posted, the Jandoli Institute will conduct a panel discussion about the project.

    The institute’s hybrid journalism project is funded by a grant from the Leo E. Keenan Jr. Faculty Development Endowment at St. Bonaventure.

    The Jandoli Institute, a part of the Jandoli School of Communication, serves as a forum for academic research, creative ideas and discussion on the intersection between media and democracy.