Dr. Willy K. Rotich, associate professor of physical education, published an article in the journal Strategies on Nov. 4, 2016, titled "Leveraging the Habit-forming Aspects of Technology to Increase Levels of Physical Activity." The article highlighted potential uses of habit-forming technology (like video games) in ways that could promote physical activity and in the process make these technologies an ally rather than obstacle in combating inactivity. Dr. Rotich also presented at a conference in Cleveland, Ohio on Nov. 9-13. His presentation was titled "The Expanding English Premier League Soccer Fan base: Reverse drain of sports benefits in the wake of globalization," discussing the globalization that has led to an increased fan base for the English Premier League Soccer, especially in the developing world.