St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner
    SBU's Matthews writes book chapter on reshaping sports journalism May 16, 2025 | A peer-reviewed book chapter by Dr. Tammy Rae Matthews, assistant professor of Sports Journalism and Digital Journalism, has been published in the book "Instructing Intersectionality: Critical and Practical Strategies for the Journalism and Mass Communication Classroom."
    SBU's Sackett presents documentary work on Kinzua and the Senecas May 16, 2025 | Scott Sackett, a documentary filmmaker, public media producer and Jandoli School of Communication lecturer, co-presented his documentary work on Kinzua Dam and the Seneca Nation of Indians at the Yager Museum of Art & Culture at Hartwick College in Oneonta, New York, on April 11. The screening and panel discussion were hosted by Dr. Quentin Lewis, museum curator.
    SBU's Mackowski gives talks and tours in Boston as part of America 250 May 16, 2025 | Dr. Chris Mackowski, professor of Communication, presented a pair of programs for the American Battlefield Trust in Boston, Massachusetts, in early May. The talks were part of America 250, an ongoing celebration and commemoration of the 250th anniversary of the signing of the Declaration of Independence that runs through July 4, 2026.