Liu, Lu
		
            
         
          
                   
          
          
          
          
           
                          
                                
                                     
                                
                            
                        
                    
              
			ACADEMIC DEPARTMENT
		
        
                
			Marketing
		
           
          
			
            
				ACADEMIC SCHOOL
			
            
				School of Business
			
        
		 
          
			TITLES/RESPONSIBILITIES
		
          
			Assistant Professor, Marketing
		
          
			CONTACT
		
 
          
			Office phone: (716) 375-2175
Send an email
		
			OFFICE
		
 
          
			Swan Business Center 108A
		
          
			COURSES TAUGHT
		
 
          
			
    - MKT 402. Marketing Research
- MKT 410. Marketing Strategy
- MKT 499. Managing Innovation
- MBA 612. Marketing Management
- MBA 620. Marketing Analytics for Data Decision Making
 
          
			ACADEMIC DEGREES
		
          
			
    - Ph.D. in Marketing, Syracuse University, 2020
- M.S. in Transportation Engineering, Oregon State University, 2014
- M.S. in Transportation Engineering, Tongji University, 2012
- B.S. in Transportation Engineering, Tongji University, 2009
 
          
			OTHER EDUCATION
		
 
          
			
		
          
			PROFESSIONAL BACKGROUND
		
          
			
    - Assistant Professor, St. Bonaventure University, St. Bonaventure, N.Y., 2021-
- Visiting Assistant Professor, Saginaw Valley State University, University Center, Mich., August 2019-July 2020
 
          
			ACCOMPLISHMENTS
		
 
          
			Publications
    - The Role of Patient Satisfaction in Hospitals’ Medicare Reimbursements, L Liu, DK Gauri, RP Jindal - Journal of Public Policy & Marketing, 2021
- Nai, W., Liu, L., Wang, S., & Dong, D. (2018). Modeling the trend of credit card usage behavior for different age groups based on singular spectrum analysis. Algorithms, 11(2), 15.
Proceedings 
    - “The Effect of Deregulation on Branded and Generic Drugs–A Study on Chinese Pharmaceutical Mar-ket”-2020 AMA Summer Academic Conference Proceedings, August 2020, San Francisco, USA
Presentations
    - “The Role of Patient Satisfaction in Hospitals’ Medicare Reimbursements”—2021 AMA Summer Academic Conference, August 2021, Virtual
- “Does Medicare Value Based Purchasing (VBP) Program Influence Hospital Performance"
- INFORMS Marketing Science Conference, June 2018, Philadelphia, USA
 
          
			TEACHING PHILOSOPHY
		
 
          
			
		
          
			CURRENT RESEARCH INTERESTS/PROJECTS
		
 
          
			
		
          
			PERSONAL INTERESTS/COMMUNITY INVOLVEMENT
		
          
			
		
          
			LINKS