The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.
The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.
Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.
400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.
Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.
Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.
Social media has transformed how organizations connect with audiences, making it one of the most valuable skills for today's communication professionals. While the Bachelor of Arts in Content Creation is broader than a social media degree, students learn how to develop platform specific content, write compelling digital stories, engage online communities, analyze audience performance, and create multimedia campaigns that support organizational goals.
Coursework combines content strategy, visual storytelling, video production, writing, branding, and audience engagement to prepare graduates for careers that increasingly rely on social media expertise.
Whether you hope to work in marketing, public relations, journalism, corporate communications, nonprofit organizations, or digital media, you'll graduate with the creative, strategic, and technical skills needed to produce content that connects with audiences across today's leading social media platforms.
The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the
Interactive Advertising Bureau and Harvard Business School.
As content creation and visual storytelling become central across industries, this program positions you directly for that growth.
In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.
Senior journalism major Karolina Dombaxi is focused on a bright future
Sep 19, 2022
| by Priscilla Contreras
Every day, senior Karolina Dombaxi moves forward with purpose. While her goals are big, her ambition is bigger.
Born in Moscow, Russia, Dombaxi and her parents immigrated to the United States when she was 5 years old, settling in Buffalo, New York.
A journalism major in the Jandoli School of Communication with a
minor in criminology, she serves as president of Her Campus at SBU and as a student worker for the Office of Alumni Engagement. She was the first junior to receive the Tapestry Diversity Award, being
honored for her focus on diversity, equity and inclusion in her work.
Dombaxi wants to travel the world and experience different faiths, cultures and food. She also dreams of one day becoming a celebrated novelist.
“I want
to write novels with characters that not only I can relate to but that give a voice and inspiration to little Black girls or Black women,” Dombaxi said. “Growing up, a lot of the adventurous fantasy books I read didn’t have characters
that looked, acted or had any experiences that I did. That’s something I want to change.”
She appreciates the personalized education she’s receiving at St. Bonaventure and the close-knit community she’s found here.
“What I love most about being a student in the Jandoli School is the support,” she said. “Not only am I supported and helped by my professors but also by my classmates who don't view me as competition and are always glad to help.”
Anna M. Bulszewicz,
lecturer in the Jandoli School, has high praise for how Dombaxi has approached being in school.
“Karolina is completing her journey as a refined, fierce, feminine force. This is what we hope for. She ‘got the assignment,’”
Bulszewicz said. “She takes advantage of her opportunities, works hard for her success, and chooses victory. In my opinion, knowing she will professionally contribute to our future world, translates to immense promise.”
It is
a future Dombaxi cannot wait to begin. Even while settling in for her final year as an undergrad, she is laying the groundwork for life after graduation.
“What inspires me is the thought of being a financially independent woman,”
she said. “I want to think of college as a steppingstone that helps me go on to bigger and better things.”