St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Bona community encouraged to 'Rise to the Challenge' for #BonaGivingDay March 15

    Mar 1, 2023, 09:24 by Susan Anderson
    St. Bonaventure University’s Bonaventure Fund looks to become bolder with the help of the community on March 15 with the eighth annual #BonaGivingDay.


    St. Bonaventure University’s Bonaventure Fund looks to become bolder with the help of the community on March 15 with the eighth annual #BonaGivingDay.

    The 24-hour fund drive launches at 12:01 a.m. with an invitation for anyone to “Rise to the Challenge” with a gift to The Bonaventure Fund. 

    This online event, at www.sbu.edu/BonaGivingDay, offers participants the opportunity to join as many as eight giving challenges, create their own challenge or simply make a donation. 

    “Gifts to The Bonaventure Fund have a powerful impact across campus,” said Alan Riddle, director of Annual Giving. “Every donation made during #BonaGivingDay will go to work immediately, inside the classroom and out.”

    The Bonaventure Fund supports every aspect of the student experience. It funds the resources that prepare students for career success and inspires a lifelong commitment to service shown through the university’s values. 

    Senior journalism major Elizabeth Egan from Fairport, New York, valued the professional internship experience she received while studying abroad. She worked for five weeks last summer with Positano News in Sorrento, Italy, publishing nearly a dozen articles. 

    “Not only did my interviewing and writing skills improve, but the appreciation my Italian co-workers gave me not only for the work I did for them but for the journalism industry in general filled me with a renewed sense of confidence,” Egan said.

    The Bonaventure Fund also helps boost scholarship aid, strengthen academic programs and enhance library resources. 

    Dr. Iulian Mihai Damian, a native of Romania and a senior lecturer and assistant professor at Babes-Bolyai University, utilized the Franciscan Institute Collection in the Friedsam Memorial Library during a research sabbatical last fall. He enjoyed the highly specialized work environment and noted the ease with which he could find material, including one-of-a-kind medieval manuscripts. 

    “Preservation of the collections and providing access to them are important,” he said. “Several manuscripts are in need of restoration or you risk losing them. These could be the only copies in the world or one of a few. It’s important to understand how fragile they are.”

    While participation in #BonaGivingDay is key, a financial goal is set for $350,000 with a target of 1,500 donations, Riddle said.

    The Bonaventure Fund is a pillar of the university’s ongoing Bolder Bonaventure initiative, the largest fundraising campaign in the university’s history. 

    “It is through support of this fund that students gain a competitive edge while learning in an environment that values diversity and service to others,” Riddle said. “The world needs more Bonnies. Gifts made during #BonaGivingDay make that possible.”

    University President Dr. Jeff Gingerich will join Riddle on the student-run radio station, WSBU 88.3 FM The Buzz, on March 10, beginning at 12:30 p.m. ET to talk about The Bonaventure Fund as a pillar in the Bolder Bonaventure campaign and about #BonaGivingDay. The interview will be livestreamed at https://www.youtube.com/watch?v=BYvUOOZiA4Y.

    Questions may be submitted in advance by email to The Buzz at wsbuthebuzz@gmail.com or during the program via The Buzz’s Twitter account (@wsbu). Tag the account and use #ABolderBonaventure hashtag when posting a question. 

    For more information about #BonaGivingDay or to make a donation, please visit www.sbu.edu/BonaGivingDay or call (716) 375-2068.

    Pictured_The logo for #BonaGivingDay23