St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    SBU golfer Lance Sininger amplifies athletic ability on and off the course

    Feb 8, 2023, 15:53 by Susan Anderson
    The triad of preparation, practice and patience is paying off for St. Bonaventure University senior golfer Lance Sininger.


    By Priscilla Contreras, '21, '23


    The triad of preparation, practice and patience is paying off for St. Bonaventure University senior golfer Lance Sininger. Pictured: Lance Sininger, Class of 2023

    From waking up at 5:36 a.m. on tournament days to enhancing his ability as an athlete through nutrition and strength training to finally finishing his day by hanging out with his teammates, Sininger sets his determination on and off the greens.

    The small class sizes and personal touch are what attracted the Georgetown, Ohio, native to Bona’s. 

    “St. Bonaventure’s golf coach reached out to me, and I was interested from that point on. I came for a visit soon after and just fell in love with the campus,” said Sininger, a sports media major. “Being from a small town and with the small student enrollment here, it was set up perfectly for me.”

    Four years later, Sininger’s passion for golf and Bonaventure remains the same. 

    Though his freshman and sophomore years were interrupted by the pandemic and its protocols, he says that he’s had “the perfect college experience.”

    During his junior year, Sininger began to utilize the nutrition and weight room resources at Bona’s to greatly improve as a golfer.  “I was open about what I wanted to achieve with my meal plan by gaining more weight while working out a fitness plan to gain muscle to help with my athletic ability,” he said. “I’d recommend it to anyone who wants to just get better on and off the court, field, course or whatever you play on.”

    Sininger has seen improvement in his performance. This past season, he led the Bonnies into the finale during three days of action at the ODU/OBX Intercollegiate at Kilmarlic Golf Club in North Carolina. Finishing in 20th place, Sininger posted a final total of 218, one over par, after rounds of 75, 71 and 72. 

    Darryn Fiske, director of St. Bonaventure’s strength and conditioning center, remembers when Sininger arrived at Bonaventure with the drive to improve. Pictured_Lance Sininger_Class of 2023

    “He asked what he needed to do in terms of training to help him overall,” said Fiske. “I gave him the plan and he ran with it. Now he is reaping the benefits, not only on the golf course but in his overall life.” 

    A typical conditioning day for Sininger starts with stretching, jogging and getting loose, then shifts to focusing on core strength and flexibility, then later finishes with running the stairs in the Reilly Center. 

    Sininger is excited about the new opportunities that will be available for Bonaventure athletes with the fundraising campaign, A Bolder Bonaventure: Ignite. Inspire. Invest. One of the campaign’s top priorities is to transform St. Bonaventure’s athletics facilities and ensure a strongly competitive NCAA Division I experience for every student-athlete. 

    “Right now, we have a small area to train. But with the new additions the campaign will bring, it will benefit every team here because there will be more room to specialize and to focus on what each sport needs in terms of conditioning and training,” said Sininger. “It also opens up a bigger and wider schedule so multiple teams can be training at the same time.”

    Pictured_Golfer Lance Sininger_Class of 2023When Sininger is not in the weight room, you can find him hanging out with his teammates. Although they may have different schedules, Sininger said, whenever they see each other, the togetherness they have feels like a family. 

    “It is partly to do with the veteran leadership we have in the team, welcoming guys in and not making them feel out of place when they join here,” said Sininger. “But also, our head coach, Ryan Swanson, does a good job recruiting kids who represent what it means to be a Bonnie.”

    Once he receives his bachelor’s degree this May, Sininger will begin the master’s in sport administration program at Bona’s. His post-graduate goals include pursuing a career in golf and eventually landing a role with a professional sports team, perhaps as a scout. 

    Reflecting on his four years at St. Bonaventure, the advice Sininger would offer others is: “Don’t rush things. You have to be patient and stick to what you know when it comes to practice and preparation for your sport. 

    “You’re used to being the best player in high school, then you come to college and everyone’s pretty much on that level playing field. You’ve got to learn how to not work harder but work smarter than everyone else.”

    Learn how you can help ignite and inspire student-athletes like Lance Sininger

    Visit A BOLDER BONAVENTURE: Ignite. Inspire. Invest.
    Learn about the ATHLETICS PILLAR of the campaign

     A Bolder Bonaventure wordmark