St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    St. Bonaventure offering new major in Communication, Social Justice and Advocacy ​

    Feb 7, 2022, 08:44 by Thomas Missel
    St. Bonaventure University is offering a new major rooted in the university’s core values. The Bachelor of Arts degree in Communication, Social Justice and Advocacy is grounded in the Franciscan principles that define St. Bonaventure while being married to the pragmatic coursework of its renowned Jandoli School of Communication.

    St. Bonaventure University is offering a new major rooted in the university’s core values.

    Approved this week by the New York State Education Department, the Bachelor of Arts degree in Communication, Social Justice and Advocacy is grounded in the Franciscan principles that define St. Bonaventure while being married to the pragmatic coursework of its renowned Jandoli School of Communication.

    “This innovative new program is a testament to the ingenuity of our faculty,” said Aaron Chimbel, dean of the Jandoli School. “We have a long tradition of producing communicators who make a positive difference in the world. Couple that with the university’s timeless values and commitment to bettering society and I’m confident graduates of this program will come out of St. Bonaventure ready to change the world.”

    The program was the brainchild of Dr. Denny Wilkins, longtime professor in the Jandoli School.

    “I had been considering this for a few years because I had seen examples of activism by young people — some in their early teens — who were ardent but flawed in terms of their communications skills,” Wilkins said. “I believe combining skills common to journalism, advertising, public relations, and social media would serve those who wish to spend a life in activism.”

    Wilkins is quick to point out that the “major is not social cause specific. It would benefit anyone of any ideological persuasion.”

    The major is grounded in the university’s principle values of nurturing compassion, seeking wisdom and building integrity, while its focus on public service messaging underscores St. Bonaventure’s commitment to community, Chimbel said.

    While having the same writing-intensive foundation of most Jandoli School programs, the CSJA program requires introductory courses in advertising and public relations and has a large suite of electives in many arts and business courses that support cause-specific learning. The capstone 400-level course is Writing for Advocacy.

    CSJA majors are required to complete a minor or second major in an academic program outside of the Jandoli School and, like all Jandoli students, complete 400 hours of on- or off-campus internships under the guidance of the school’s internship coordinator.

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    About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. St. Bonaventure was named the #5 regional university value in the North in U.S. News and World Report’s 2022 college rankings edition.