St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    ‘Rural Voices’ chosen as All Bonaventure Reads selection for 2021-22

    Aug 11, 2021, 10:07 by Beth Eberth
    The 2021-22 all-campus read at St. Bonaventure University features an array of short stories, poetry, graphic short stories and personal essays, diving deep into the complexity and diversity of rural America and the people who call it home.

    The 2021-22 all-campus read at St. Bonaventure University features an array of short stories, poetry, graphic short stories and personal essays, diving deep into the complexity and diversity of rural America and the people who call it home.

    Nora Shalaway CarpenterFifteen authors challenge assumptions about small-town America in “Rural Voices,” edited by Nora Shalaway Carpenter. The authors are diverse in ethnic and cultural background, geographic location, physical ability, sexual orientation, and socioeconomic status. The collection features powerful new voices alongside award-winning, established authors.

    “Rural Voices” will be distributed to the university’s first-year students at Welcome Days and it will be the core text for SBU 101, a freshman seminar course.

    Chris Brown, executive director of Student Success and the university’s Higher Education Opportunity Program, said his favorite chapter in the book is a poem called “What Home Is.”

    “It made me think about the sights, sounds, tastes and smells that I remember about places I’ve called my home. I look forward to continuing discussions with new students about what makes a community feel like a home,” Brown said.

    In the book’s introduction, Carpenter writes, “Being rural is deeply embedded in many people’s identities, but it is definitely not a punch line.”

    Rural Voices cover_webThe collection features stories set in a dozen states, from upstate New York to northern Alaska, where the teenage protagonists cope with universal themes of belonging, family struggles, social injustice and grief.

    Readers will meet a 15-year-old boy who travels from his home in Brooklyn to his grandmother’s house in Georgia in the graphic story “Grandpa” by professional illustrator Randy DuBurke. DuBurke, who has created artwork for DC Comics, Marvel Comics and the New York Times, says the “deep southern woods helped and still nurture my love for art and writing to this day.” In “Island Rodeo Queen” by author Yamile Saied Mendez, a Puerto Rican teen in Utah discovers that being a rodeo queen means embracing her heritage, not shedding it. 

    “This book challenges the stereotype of rural people,” said Ryan Signorino, ’19, ’21, a graduate student with the Student Success Center. “The variety of viewpoints opens a lot of discussion points for the SBU 101 course.”

    “Rural Voices” was an NPR Best Book of 2020. Carpenter earned her MFA from Vermont College of Fine Arts. She is an advocate for normalizing mental health and deconstructing harmful stereotypes, especially of rural people and places.

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    About the University:
    The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. In 2020, St. Bonaventure was named the #2 regional university value in New York and #3 in the North by U.S. News and World Report.

     

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