The Advertising and Public Relations program equips students with the practical skills and ethical decision-making needed to understand and evaluate organizational dynamics, and to guide the future of interpersonal, organizational and cultural communication within businesses and organizations in domestic and global markets.
Like all programs in the Jandoli School of Communication, the Advertising and Public Relations program is accredited by the Accrediting Council on Education in Journalism and Mass Communications. Majors in this program earn a Bachelor of Arts in Advertising and Public Relations.
You will learn to use your skills in critical thinking, analysis and research to scan professional environments and create integrated and complex communication plans. You will learn how to execute those plans using traditional, digital, social and emerging communication channels.
Our program evolves as communication culture and technology evolve, keeping up with developments in the ever-changing communications landscape.
Experiential learning: Get the skills you need to succeed
Like all Jandoli School students, Advertising and Public Relations majors must complete 400 hours of internships. You will also enjoy an experiential learning opportunity that puts you in professional situations with close faculty mentorship.
Our aim is to prepare you for strategic communication positions with for-profit and not-for-profit organizations. You will:
- learn how to write using clear, concise and compelling language
- Learn how your work supports larger business goals
- develop professional presentation skills
- learn how to effectively and ethically communicate crisis situations
- practice utilizing these skills with real clients in an agency setting