Contact Us

For more information regarding the Bachelor of Arts in Strategic Communication, please contact:

Kathy Boser
Administrative Assistant
Phone: (716) 375-2521
Email: kboser@sbu.edu
Fax: (716) 375-2588

Program Chair:
Dr. Christopher Mackowski

Jandoli School of Communication
P.O. Box J
St. Bonaventure, NY 14778

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What Can I Do With This Magor?
Strategic Communication and Digital Media

STRATEGIC COMMUNICATION

Strategic Communication equips students with the practical skills and ethical decision-making needed to guide the future of interpersonal, organizational and cultural communication within businesses and organizations.

Students will be prepared to embrace the challenges of global dynamics, continually evolving technologies and the fast-paced change within today's professional marketplace. The Strategic Communication degree:
  • prepares students for roles as strategic communicators in for-profit and not-for-profit organizations;
  • evolves as communication culture and technology evolves, including digital, social and emerging media;
  • readies students to understand, evaluate and address organizational dynamics and change in uncertain times;
  • recognizes a global marketplace and its impact on how organizations communicate internally and externally.

We give you the skills you need to succeed

Strategic communicators understand how their work supports larger business goals. They utilize their skills in critical thinking, analysis and research to scan their environments, create integrated and complex communication plans and execute those plans using traditional and emerging communication channels.
 
The program's aim is to provide students with the skills needed to succeed in this swiftly evolving industry. Students will:

  • learn how to write using clear, concise, compelling language for a career in communications;
  • develop professional presentation skills to build support and influence;
  • research, develop and execute complex communication plans;
  • understand organizational dynamics in both domestic and global environments;
  • utilize the full array of communication tools, including new and emerging technologies such as social media;
  • know how to effectively and ethically communicate crisis situations; engage with industry professionals; practice their craft with real clients in an agency setting.

Position yourself for success in a number of fields

The Strategic Communication major provides tactical training for students interested in a multitude of communications-related careers, which increasingly require entry-level employees to work as generalists while also understanding how their tactics tie into the organization’s larger strategic goals.

A major in strategic communication and digital media positions graduates for success in any number of career fields, including:

  • Advertising
  • Business communication
  • Not-for-profit communication
  • Corporate social responsibility
  • Training & workforce development
  • Event planning & management
  • Digital & social media management
  • Government relations
  • Human resources
  • Internal communications
  • Market research
  • Marketing
  • Sports marketing
  • Mobile marketing
  • Education
  • Fundraising

Faculty Research and Honors

More
    Sep 12, 2018

    Dr. Christopher Mackowski
    Mackowski
    Journalism and Mass Communication Professor
    Dr. Christopher Mackowski was an invited speaker at the 2018 Teacher Institute sponsored by the American Battlefield Trust, held in July in Valley Forge, Pa. Nearly 200 teachers from 37 states attended the conference. Using recent news about Confederate monuments, Mackowski discussed ways teachers can use history-related current events in their classrooms as research opportunities and for critical thinking exercises. Mackowski delivered the keynote address for the National Civil War Roundtable Congress, held in August at the National Civil War Museum in Harrisburg, Pa. Civil War roundtables from across the country gathered to share best practices for recruitment, programming, and marketing. Mackowski spoke about the battle of Chancellorsville and, later, shared marketing and public relations advice. Mackowski also delivered a "porch talk" at Ulysses S. Grant Cottage State Historic Site on August 26. Grant Cottage is the site where the former general and president finished his memoirs just days before dying. Mackowski's talk was titled Grant's Next Chapter: Vicksburg, Chattanooga, and the Turning Point of Grant's Career. A video provided by the Friends of Grant Cottage can be viewed at https://www.facebook.com/grantcottage/videos/2136941786555094/



Program major Fields named to AAF's most promising class

Brandon_Fields

Brandon Fields, a Strategic Communication major from Queens, N.Y., is named by the American Advertising Federation as one of the nation's Most Promising Multicultural Students. LEARN MORE.

 


A Bonnie in the Big Apple

Kyle Trietley put his Strat Comm coursework to work every day during his summer internship at SiriusXM Radio in New York City.



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