St. Bonaventure University

Advertising and Public Relations


The Advertising and Public Relations program equips students with the practical skills and ethical decision-making needed to understand and evaluate organizational dynamics, and to guide the future of interpersonal, organizational and cultural communication within businesses and organizations in domestic and global markets.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

Like all programs in the Jandoli School of Communication, the Advertising and Public Relations program is accredited by the Accrediting Council on Education in Journalism and Mass Communications. Majors in this program earn a Bachelor of Arts in Advertising and Public Relations.


A focus on communication, integration & organization


Majors in our program learn how strategic communication supports larger business goals.

You will learn to use your skills in critical thinking, analysis and research to scan professional environments and create integrated and complex communication plans. You will learn how to execute those plans using traditional, digital, social and emerging communication channels.

Our program evolves as communication culture and technology evolve, keeping up with developments in the ever-changing communications landscape.


Student gesturing while talking at a presentation

Experiential learning: Get the skills you need to succeed

Like all Jandoli School students, Advertising and Public Relations majors must complete 400 hours of internships. You will also enjoy an experiential learning opportunity that puts you in professional situations with close faculty mentorship.

Our aim is to prepare you for strategic communication positions with for-profit and not-for-profit organizations. You will:

  • learn how to write using clear, concise and compelling language
  • Learn how your work supports larger business goals
  • develop professional presentation skills
  • learn how to effectively and ethically communicate crisis situations
  • practice utilizing these skills with real clients in an agency setting

  • Program Information


    Bachelor of Arts in Advertising and Public Relations


    Communication minor


    Learning objectives



    News-Publications-Research- Banner
      Jul 15, 2025 | Students in Anne Lee’s “Women, Minorities and the Media” course and Richard Lee’s “Media and Democracy” course are assisting with research for a presentation about Patricia Kennealy-Morrison, who studied journalism at St. Bonaventure in the 1960s and had successful careers covering rock’n’roll, developing advertising campaigns and writing novels.

      May 18, 2025 | Three St. Bonaventure University faculty members were presented this month with awards of excellence.

      May 16, 2025 | A peer-reviewed book chapter by Dr. Tammy Rae Matthews, assistant professor of Sports Journalism and Digital Journalism, has been published in the book "Instructing Intersectionality: Critical and Practical Strategies for the Journalism and Mass Communication Classroom."