St. Bonaventure University

Strategic Communication Program

Strategic communication equips students with the practical skills and ethical decision-making needed to understand and evaluate organizational dynamics, and to guide the future of interpersonal, organizational and cultural communication within businesses and organizations in domestic and global markets.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

Like all programs in the Jandoli School of Communication, strategic communication is accredited by the Accrediting Council on Education in Journalism and Mass Communications. Majors in this program earn a Bachelor of Arts in strategic communication.

A focus on communication, integration & organization

Majors in our program learn how strategic communication supports larger business goals.

You will learn to use your skills in critical thinking, analysis and research to scan professional environments, create integrated and complex communication plans, and how to execute those plans using traditional, digital, social and emerging communication channels.

Our program evolves as communication culture and technology evolve, keeping up with developments in the ever-changing communications landscape.

Student gesturing while talking at a presentation

Experiential learning: Get the skills you need to succeed

Like all Jandoli School students, strategic communication majors must complete 400 hours of internships. You will also enjoy an experiential learning opportunity that puts you in professional situations with close faculty mentorship.

Our aim is to prepare you for strategic communication positions with for-profit and not-for-profit organizations. You will:

  • learn how to write using clear, concise and compelling language
  • Learn how your work supports larger business goals
  • develop professional presentation skills
  • learn how to effectively and ethically communicate crisis situations
  • practice utilizing these skills with real clients in an agency setting

  • Program Information

    Bachelor of Arts in strategic communication

    Communication minor

    Learning objectives

    News-Publications-Research- Banner
      Dec 07, 2023 | Dr. Tara Walker, assistant professor in the Jandoli School, had her paper titled “On shaky ground: Stigma and otherness in direct-to-consumer advertising for bipolar disorder drug treatments” published at the end of November in the peer-reviewed Journal of Communication Inquiry.

      Nov 17, 2023 | Dr. Margaret Hindman, assistant professor of counselor education, gave a 50-minute presentation titled "Empower Children through ACT Limit Setting: A Play Therapy Approach" at the online portion of the 2023 Association for Creativity in Counseling Conference on Nov. 3.

      Nov 17, 2023 | Anne and Dr. Richard Lee, lecturer and professor, respectively, in the Jandoli School, took part in a panel session at the Mid-Atlantic Popular & American Culture Association Conference on Nov. 10.