St. Bonaventure University

School of Business Faculty


Liu, Lu

Lu Liu

ACADEMIC DEPARTMENT
Marketing
ACADEMIC SCHOOL
School of Business

TITLES/RESPONSIBILITIES
Assistant Professor
CONTACT
Office phone: (716) 375-2175
Send an email
OFFICE
Swan Business Center 108A
COURSES TAUGHT
  • MKT 402. Marketing Research
  • MKT 410. Marketing Strategy
  • MKT 499. Managing Innovation
  • MBA 612. Marketing Management
  • MBA 620. Marketing Analytics for Data Decision Making
ACADEMIC DEGREES
  • Ph.D. in Marketing, Syracuse University, 2020
  • M.S. in Transportation Engineering, Oregon State University, 2014
  • M.S. in Transportation Engineering, Tongji University, 2012
  • B.S. in Transportation Engineering, Tongji University, 2009
OTHER EDUCATION
PROFESSIONAL BACKGROUND
  • Assistant Professor, St. Bonaventure University, St. Bonaventure, N.Y., 2021-
  • Visiting Assistant Professor, Saginaw Valley State University, University Center, Mich., August 2019-July 2020
ACCOMPLISHMENTS

Publications

  • The Role of Patient Satisfaction in Hospitals’ Medicare Reimbursements, L Liu, DK Gauri, RP Jindal - Journal of Public Policy & Marketing, 2021
  • Nai, W., Liu, L., Wang, S., & Dong, D. (2018). Modeling the trend of credit card usage behavior for different age groups based on singular spectrum analysis. Algorithms, 11(2), 15.

Proceedings

  • “The Effect of Deregulation on Branded and Generic Drugs–A Study on Chinese Pharmaceutical Mar-ket”-2020 AMA Summer Academic Conference Proceedings, August 2020, San Francisco, USA

Presentations

  • “The Role of Patient Satisfaction in Hospitals’ Medicare Reimbursements”—2021 AMA Summer Academic Conference, August 2021, Virtual
  • “Does Medicare Value Based Purchasing (VBP) Program Influence Hospital Performance"
  • INFORMS Marketing Science Conference, June 2018, Philadelphia, USA
TEACHING PHILOSOPHY
CURRENT RESEARCH INTERESTS/PROJECTS
PERSONAL INTERESTS/COMMUNITY INVOLVEMENT
LINKS