St. Bonaventure University

School of Business Faculty


Liu, Lu

  • Lu Liu

  • ACADEMIC DEPARTMENT
    Marketing
    ACADEMIC SCHOOL
    School of Business

    TITLES/RESPONSIBILITIES
    Assistant Professor, Marketing
    CONTACT
    Office phone: (716) 375-2175
    Send an email
    OFFICE
    Swan Business Center 108A
    COURSES TAUGHT
    • MKT 402. Marketing Research
    • MKT 410. Marketing Strategy
    • MKT 499. Managing Innovation
    • MBA 612. Marketing Management
    • MBA 620. Marketing Analytics for Data Decision Making
    ACADEMIC DEGREES
    • Ph.D. in Marketing, Syracuse University, 2020
    • M.S. in Transportation Engineering, Oregon State University, 2014
    • M.S. in Transportation Engineering, Tongji University, 2012
    • B.S. in Transportation Engineering, Tongji University, 2009
    OTHER EDUCATION
    PROFESSIONAL BACKGROUND
    • Assistant Professor, St. Bonaventure University, St. Bonaventure, N.Y., 2021-
    • Visiting Assistant Professor, Saginaw Valley State University, University Center, Mich., August 2019-July 2020
    ACCOMPLISHMENTS

    Publications

    • The Role of Patient Satisfaction in Hospitals’ Medicare Reimbursements, L Liu, DK Gauri, RP Jindal - Journal of Public Policy & Marketing, 2021
    • Nai, W., Liu, L., Wang, S., & Dong, D. (2018). Modeling the trend of credit card usage behavior for different age groups based on singular spectrum analysis. Algorithms, 11(2), 15.

    Proceedings

    • “The Effect of Deregulation on Branded and Generic Drugs–A Study on Chinese Pharmaceutical Mar-ket”-2020 AMA Summer Academic Conference Proceedings, August 2020, San Francisco, USA

    Presentations

    • “The Role of Patient Satisfaction in Hospitals’ Medicare Reimbursements”—2021 AMA Summer Academic Conference, August 2021, Virtual
    • “Does Medicare Value Based Purchasing (VBP) Program Influence Hospital Performance"
    • INFORMS Marketing Science Conference, June 2018, Philadelphia, USA
    TEACHING PHILOSOPHY
    CURRENT RESEARCH INTERESTS/PROJECTS
    PERSONAL INTERESTS/COMMUNITY INVOLVEMENT
    LINKS