St. Bonaventure University

Faculty Emeriti


Professors from all schools in the university who have been bestowed the title of "emeritus" upon retirement from full-time teaching.

The title of professor emeritus is an honorary designation that may be awarded to recognize those who have retired with the earned rank of associate professor or professor after at least 10 years of full-time service to the university and their field of knowledge meritoriously. While no longer full-time faculty members, some continue to teach on occasion as adjunct instructors.

Russell, Michael

russell-mike_web

ACADEMIC DEPARTMENT
Marketing
ACADEMIC SCHOOL
School of Business

TITLES/RESPONSIBILITIES
Professor Emeritus, Marketing
CONTACT
OFFICE
COURSES TAUGHT
ACADEMIC DEGREES
  • Ed.D., Northern Illinois University, 1991
  • M.S., Northern Illinois University
  • B.S., Northern Illinois University
OTHER EDUCATION
PROFESSIONAL BACKGROUND
ACCOMPLISHMENTS

Awards 

  • Excellence in Teaching, 1996

Publications 

  • Russell, M., Wittmeyer, C. “Southern Tier Brewing Company:  Managing Growth in the Craft Beer Market a Family Business Case Study,”  Journal of Business Cases and Applications,” 2012. 
  • Russell, M. “Southern Tier Brewing Company:  Managing Growth in the Craft Beer Market a Family Business Case Study,” Academy of Applied Disciplines, 2012
  • Russell, M. “Integrating Service-Learning in Marketing Classes at the Graduate and Undergraduate Levels,” Business Research Consortium, 2009.
  • Russell, M.  Integrating Service-Learning in Marketing Classes at the Graduate and Undergraduate Levels,” Business Research Consortium, 2009.
  • Russell, M., Russell, B., Lehman, A. “Predicting Student Satisfaction with Academic Advisement,” The Mentor:  An Academic Advising Journal, August, 2008.
  • Russell, M. “An Examination of Current Practices Used in Business Schools Located at Franciscan Based Catholic Colleges to Integrate Franciscan Values in the Curriculum- Revised,” Business Education at Catholic Universities: The Role of  Mission-Driven Business Schools, University of Notre Dame, Notre Dame, IN, June 11-13.
  • Russell, M. “An Examination of Current Practices Used in Business Schools Located at Franciscan Based Catholic Colleges to Integrate Franciscan Values in the Curriculum,” Business Research Consortium of Western New York, April 4-5, Niagara Falls, New York.
  • Russell, M., Russell, B., Lehman, A. “Predicting Student Satisfaction with Academic Advisement,” The Academy of Business Disciplines, Nov. 1-3, 2007, Fort Myers, Fla.
  • Russell, M., Russell, B., Lehman, A. “Online versus Traditionally Delivered Instruction: An Examination of Student Performance and Satisfaction in an Inferential Statistics Class.” The Academy of Business Disciplines, Nov. 9-11, 2006, Fort Myers, Fla.
  • Russell, M. “An Examination of School of Business Graduates' Knowledge of Medicare, Medicaid and Social Security Programs.” The Academy of Business Disciplines, Nov. 10-12, 2005, Fort Myers, Fla.
  • Russell, M. & Mahar, J. “Examination of Stock Market Response to Publicity Surrounding Athletic Endorsers.” Journal of Marketing Management, Fall 2005.
  • Russell, M. & Russell, B. “A Historical Comparison of Student Ability in Statistic Courses in the Business Curriculum.” Business Research Yearbook, Volume XII 2005, Number 1, Publication of the International Academy of Business Disciplines.
  • Russell, M. & Russell, B. “A Historical Comparison of Student Ability in Quantitative Courses in the Business Curriculum – A Post Hoc Study.” International Academy of Business Disciplines, 16th Annual Meeting, March 25-28, 2004, San Antonio, Texas.
  • Russell, M. & Zelinski, J. “Graphite Plus, Written Case and Presentation.” The Academy of Business Disciplines, Nov. 11-13, 2003, Fort Myers, Fla.
  • Russell, M., Fischer, M., Fischer, C., Premo K. “Exam Question Sequencing Effects on Marketing and Management Sciences Student Performance.” Journal for the Advancement of Marketing Education, Fall, 2002.
  • Russell, M. & Swanz, D. “An Examination of Client Perceptions of Advertising and Advertising Agencies in China.” Marketing Management Association Educators’ Conference, Sept. 26-28, 2002, Memphis, Tenn.
  • Russell, M. & Swanz, D. “Designing and Implementing a MBA Course in the Peoples Republic of China.” Marketing Management Association Educators’ Conference, Sept. 20-21, 2001, St. Louis, Mo.
  • Russell, M. & King, D. “Designing a First Year Experience for School of Business Freshmen.” Marketing Management Association Educators’ Conference, Sept. 20-21, 2001, St. Louis, Mo.
  • Russell, M, Fischer, M, and Tiesi, P., “Traditional or Intensive Course Lengths? A Comparison of Outcomes on Student Performance in Graduate Management Education.” American Society of Business and Behavioral Sciences, March 2001, Las Vegas, Nev.
  • Track Chair for the Summer 2000 American Marketing Association Technology and Marketing Special Interest Group, August, 2000
  • Russell, M. & King, D., “Integrating the Internet in Marketing and Accounting Classes.” Marketing Management Association, Sept. 18, 2000, St. Louis, Mo.
  • Russell, M. & Campbell R.M., Jr. “Having Students Develop a Web Site as an Integrated Marketing Communications Project: Experiences and Suggestions.” Special Session at the 12th Annual Conference of the International Academy of Business Disciplines, April, 2000, Las Vegas, Nev.
  • Russell, M., Fischer, M., Premo, K., Fischer, C., “Exam Question Sequencing Effects on Marketing and Management Sciences Student Performance.” American Society of Business and Behavioral Sciences, March 2000, Las Vegas, Nev.
  • Russell, M., Kimberly Eck, “International Direct Selling: A Basis for Identifying Attractive Markets.” The Journal of Ethics and Critical Thinking, Spring, 1998.
  • Russell, M. “Lessons from Oxford." Marketing Educator, Spring, 1995.
  • Russell, M. "The Relative Importance of Selected Marketing Concepts for Business Graduates of Colleges and Universities." Summer Educators Conference of the American Marketing Association Presentation and Proceedings, August, 1991.

Service 

  • Chairperson, Marketing Department, 1996–present.
  • Web Presence Advisory Group, 2007–present.
  • Faculty Senate Enrollment Management Committee, 2006–present.
  • University Curriculum Committee, 2007–present.
  • American Advertising Federation (AAF) Advisor, 2000–2006.
  • Marketing Advisory Council, 2002–present.
  • Member of the Commission for the Future, 2000-2001. The Commission of the Future was responsible for developing the long-range strategic plan for St. Bonaventure University.
  • Faculty Handbook Amendment Committee, 2001–2005.
  • Member of the Steering Committee for AACSB Accreditation, 2000–2005.
  • Organizational Committee for M.S. in Professional Leadership, summer, 2000.
  • Faculty Award for Teaching Excellence Committee, 1996–present.
  • McGowan Scholarship Committee, 1996–present.
  • Presidential Scholarship Committee, 1996–present.
  • Director, Oxford Program, summer, 1994.
  • Associate Director, Oxford Program, summers, 1992 and 1993
  • Franciscan Pilgrimage, Assisi, Italy, May 2005
  • Associate Director, China Program, May, 2001.
  • University Web-Site Committee, 1998–2001.
  • Building and Grounds Committee, 1998–2005.
  • Faculty senator and Chairperson of the Enrollment Management Committee 1994–1996.
  • Faculty senator and Chairperson of the Enrollment Management Committee 1994–1996.
  • Director of Master of Business Administration Program, Summer, 1987 to Summer, 1989.
  • Finance Committee of the Board of Trustees, 1992 and 1993.
  • Presidential Commission for Student Life, 1995.
  • Presidential Commission for Career Services, 1996.
  • Marketing Club Advisor, 1984-1991.
  • Long Range Planning Committee for Curriculum, 1985–1987.
  • Faculty Senate Curriculum Committee, 1985– 987.
  • Long Range Planning Committee for Admissions, 1985–1987.
  • Community Relations Committee, 1986

Professional Memberships 

  • American Marketing Association
  • Marketing Management Association
  • American Advertising Federation
  • Product Development and Management Association (PDMA)
  • Sales and Marketing Executives, International (SMEI)
  • Pi Sigma Epsilon
TEACHING PHILOSOPHY
CURRENT RESEARCH INTERESTS/PROJECTS
PERSONAL INTERESTS/COMMUNITY INVOLVEMENT
LINKS