St. Bonaventure University

Faculty

Trivedi, Dharti

Trivedi, Dharti, Marketing, St. Bonaventure University

ACADEMIC DEPARTMENT
Marketing
ACADEMIC SCHOOL
School of Business

TITLES/RESPONSIBILITIES
Assistant Professor, Marketing
CONTACT
Office phone: (716) 375-2189
Send an email
OFFICE
Swan Business Center 106B
COURSES TAUGHT
  • MKT 301. Principles of Marketing
  • MKT 302. Consumer Behavior
  • MKT 306. Integrated Marketing Communications
  • MKT 499P. Advertising and Digital Design
  • MKT 405. International Marketing
  • MKT 402. Marketing Research
ACADEMIC DEGREES
  • Ph.D., Kent State University, 2019
  • MBA, University of Notre Dame, 2008
  • M.F.A., Savannah College of Art and Design, 2009
  • M.S., B.F.A., University of Vadodara (India), 1999
OTHER EDUCATION
PROFESSIONAL BACKGROUND
  • Independent marketing consultant, 2008–2013
    Clients: Culturally Speaking, Indian American Chamber of Commerce, StoneDirect Granite, Aniika LLC, University of Notre Dame Alumni Office, Redolent, Inc.
  • Graphic Designer/Head Copywriter Tiger Advertising (formerly Integra) India 1999–2004
    Clients: Holiday Inn, Coke, Medtronic, Inox
ACCOMPLISHMENTS
  • Academy of Marketing Science Annual Doctoral Consortium Fellow, May 2018
  • Multiple presentations at ACR and AMA conference
TEACHING PHILOSOPHY
Teaching through application and examples: 
I teach existing theory and then help students understand that theory by applying to projects. I help students understand both the science and the art that is part of marketing.
CURRENT RESEARCH INTERESTS/PROJECTS
Publications: 
  • Wiggins, J., Song, C., Trivedi, D., & Preece, S. B. (2017). “Consumer Perceptions of Arts Organizations' Strategies for Responding to Online Reviews.” International Journal of Arts Management, 20(1), 4-20. 
Research in Progress: 
  • Trivedi, Dharti and Grigsby, Jamie, “Aesthetics in marketing; a meta-analysis of causes and effects,” reporting and writing in progress.
  • Trivedi, Dharti and Wiggins, Jennifer, “Beauty lies in the mind of the beholder: a resource matching approach to understanding the halo effect and the aesthetic middle principle,” reporting and writing in progress.
  • Trivedi, Dharti and Wiggins, Jennifer, “Beauty and the brain: how visual product aesthetic decisions affect consumer memory,” experimental design in progress. 
PERSONAL INTERESTS/COMMUNITY INVOLVEMENT
I enjoy spending time with my family, hiking, traveling and gardening. I spend time at the local community garden that supplements the food pantry. 
LINKS

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