Marketing, BBA
Marketing is concerned with the management of those activities which seek to identify customer needs and which design and direct a flow of products to satisfy consumer demand. It is the objective of the marketing program to develop a broad working knowledge of both the theory and practice of marketing. Program flexibility and adaptability to special interests is provided by electives within and outside the major.
| Code | Title | Credits |
|---|---|---|
| Marketing Courses Required for the Major | 27 | |
| CONSUMER BEHAVIOR | ||
| INTEGRATED MARKETING COMMUNICATION | ||
| DIGITAL & SOCIAL MEDIA MARKETING | ||
| MARKETING RESEARCH | ||
| Contemp. Issues and Topics in Marketing | ||
| MARKETING INTERNSHIP | ||
Select three of the following Marketing Electives: | ||
| SALES MANAGEMENT & PERSONAL SELLING | ||
| CHANNELS OF DISTRIBUTION | ||
| SPORTS MARKETING | ||
| EVENT & SPONSORSHIP MARKETING | ||
| AMER. ADVERTISING FEDERATION | ||
| INTERNATIONAL MARKETING | ||
| QUANTITATIVE MARKETING MODELS | ||
| SPECIAL TOPICS IN MARKETING | ||
| School of Business Required Courses | 30 | |
| INTRO TO FINANCIAL ACCT | ||
| INTRO TO MANAGERIAL ACCT | ||
| BUSINESS INFORMATION SYSTEMS | ||
| BUSINESS LAW I | ||
| CORPORATION FINANCE | ||
| MGMT & ORGANIZA.BEHAVIOR | ||
| PRODUCTION OPERATION MGMT | ||
| BUSINESS POLICY | ||
| PRINCIPLES OF MARKETING | ||
| STATISTICAL APPS FOR BUSINESS | ||
| Non-Business Requirements | ||
| General Education Requirements | 37 | |
| ECO-101 | MICROECONOMIC PRINCIPLES | 3 |
| ECO-102 | MACROECONOMIC PRINCIPLES | 3 |
| QMX-210 | QUANTITATIVE APPLICATION FOR BUSINESS STUDENTS 1 | 3 |
| QMX-211 | INTRODUCTION TO STATISTICS | 3 |
| BIS-220 | BUSINESS TECHNOLOGY APPLICATIONS | 3 |
| SC-301 | STRATEGIC WRITING & PROFESSIONAL COMM | 3 |
| General Electives | 8 | |
| Total Credits | 120 | |
| First Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| THFS-101 | 3 | SC-301 | 3 |
| QMX-2101 | 3 | ECO-101 | 3 |
| ENG-101 | 3 | ENG-102 | 3 |
| ACCT-201 | 3 | ACCT-202 | 3 |
| BONA-101 | 3 | BIS-220 | 3 |
| 15 | 15 | ||
| Second Year | |||
| Fall | Credits | Spring | Credits |
| ECO-102 | 3 | Select two of the following: | 6 |
| QMX-211 | 3 | ||
| General Education Requirement | 3 | ||
| General Education Requirement | 3 | ||
| Select one of the following: | 3 | QMX-212 | 3 |
| BIS-310 | 3 | ||
| General Education Requirement | 3 | ||
| 15 | 15 | ||
| Third Year | |||
| Fall | Credits | Spring | Credits |
| MKT-302 | 3 | MKT-308 | 3 |
| MKT-306 | 3 | MKT Elective2 | 3 |
| MGT-306 | 3 | BLX-210 | 3 |
| General Education Requirement | 3 | General Elective | 3 |
| General Education Requirement | 3 | General Education Requirement | 3 |
| 15 | 15 | ||
| Fourth Year | |||
| Fall | Credits | Spring | Credits |
| BI-303A | 3 | MKT-410 | 3 |
| MKT-402 | 3 | MKT Elective2 | 3 |
| MKT Elective2 | 3 | MGT-413 | 3 |
| General Education Requirement | 4 | General Elective | 3 |
| General Elective | 2 | General Elective | 3 |
| 15 | 15 | ||
| Total Credits 120 | |||