St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Olean High alum creates endowment to honor Bonnies reporter

    Jul 29, 2026, 12:24 by Thomas Missel
    Shirley Whipple Struchen didn’t even attend St. Bonaventure, but the impact one man made on her life more than 60 years ago compelled her to establish a $50,000 endowment to the university in his name.

    Bob Davies interviews Bob Lanier in 1970.

    Shirley Whipple Struchen didn’t even attend St. Bonaventure, but the impact one man made on her life more than 60 years ago compelled her to establish a $50,000 endowment to the university in his name.

    The Bob Davies Excellence in Sports Media Endowment will enhance the sports media student experience in the Jandoli School of Communication. Funding will support programming, experiential learning, and other opportunities that engage students in sports-focused areas of journalism and communication.

    Davies covered Bonnies basketball longer than any beat reporter in Olean Times Herald history, for 17 years until a stroke took his life in October 1980. Davies covered two of the most glorious periods in SBU’s basketball history: the 1970 Final Four team and the 1977 NIT title team.

    In a column published the day after Bob’s passing, managing editor Chuck Ward called Davies “an honorable reporter doing an honest story,” a compassionate man who would “never distort a coach’s or player’s words for a better story.”

    Tributes in subsequent days by sports desk colleagues Mike Abdo and Chuck Pollock were heart-wrenching, detailing the cosmopolitan life of a “renaissance man” who cared about so much more than sports.

    Davies had a vast book and record collection, traveled to New York twice a year to see a run of Broadway shows and returned to Olean to review them, and was never afraid to sample a restaurant menu item he had never tried before.

    Pollock called him “the most thoughtful, considerate, sensitive man he’d ever met.”

    That’s why Shirley Struchen wants to honor his legacy.

    “We didn’t go to a lot of Bonnies game, but we were avid radio listeners on game days and always read Bob in the OTH for updates,” said Struchen, a 1960 graduate of Olean High School. “I came to know Bob when I was a teenager because our families both went to First United Methodist Church (now Christ United). Bob was very active in the church, and he was always so good to me. He was the one who encouraged me to go to college, and I was the first person in my family to do so.”

    Upon Struchen’s graduation from Olean High, Davies gave her a book of poems by Emily Dickinson. He gave her another book when she graduated from Oral Roberts University.

    The two remained in touch through the decades, with Davies continuing to mentor and encourage her.

     “When he’d come to New York City, he’d take me to a posh restaurant or museum,” said Struchen, who still lives in Manhattan. “He was always so thoughtful and considerate. He had an impact on so many people I grew up with.”

    In January of 1980, Struchen’s pastor, with whom she had been close, died. Just 10 days later, her father passed away. Davies knew the emotional toll those back-to-back tragedies had on her.

    “Bob was the first person I saw and the first person to hug me at my father’s funeral,” Struchen said.

    Only nine months later, Davies died, just hours after covering a Bonnies press conference in Rochester. He was 58.

    “A friend convinced me to fly up for Bob’s funeral and I’m so glad she did,” said Struchen, a retired communications executive with the United Methodist Church. “He was a remarkable man. I’m hopeful that others who were impacted by Bob, or who believed in what he stood for and the way he lived his life, will be interested in supporting the endowment.”

    Those interested in supporting future Jandoli School students through the Bob Davies Excellence in Sports Media Endowment may contact Melissa DeRose at mderose@sbu.edu or visit www.sbu.edu/donate.

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    About the University: The nation’s first Franciscan university, St. Bonaventure is a community committed to transforming the lives of its students inside and outside the classroom, inspiring in them a commitment to academic excellence and lifelong civic engagement. Out of 167 regional universities in the North, St. Bonaventure was ranked #8 for value and #19 overall by U.S. News and World Report (2025).