The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.
The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.
Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.
400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.
Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.
Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.
Social media has transformed how organizations connect with audiences, making it one of the most valuable skills for today's communication professionals. While the Bachelor of Arts in Content Creation is broader than a social media degree, students learn how to develop platform specific content, write compelling digital stories, engage online communities, analyze audience performance, and create multimedia campaigns that support organizational goals.
Coursework combines content strategy, visual storytelling, video production, writing, branding, and audience engagement to prepare graduates for careers that increasingly rely on social media expertise.
Whether you hope to work in marketing, public relations, journalism, corporate communications, nonprofit organizations, or digital media, you'll graduate with the creative, strategic, and technical skills needed to produce content that connects with audiences across today's leading social media platforms.
The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the
Interactive Advertising Bureau and Harvard Business School.
As content creation and visual storytelling become central across industries, this program positions you directly for that growth.
In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.
SBU students Wonder what the music is all about at Oxford
Jul 27, 2026
Students in St. Bonaventure University’s six-week Francis E. Kelley Oxford Program at the University of Oxford’s Trinity College conducted research for a conference presentation on Stevie Wonder’s “Songs in the Key of Life” album.
The presentation, “Fifty Years Later, Are the Songs Still in the Key of Life?,” was part of the Mid-Atlantic Popular & American Culture Association’s July 26 Virtual Symposium.
“Songs in the Key of Life,” released on Sept 28, 1976, is the best-selling and most critically acclaimed album of Wonder’s career. The record is regarded as one of the greatest albums in the history of popular music.
Students in Anne Lee’s Women, Minorities and the Media course and Richard Lee’s Media and Democracy course watched documentaries about Wonder’s career and the album, listened to the songs on the record, researched the background of each track and shared their thoughts on the album.
“The students’ analyses were extraordinary. Their work became a large part of our presentation,” Anne Lee said. “By having college students work on the project, we were able to view the recording through the lens of a different generation.”
The students found the songs relevant for today’s audiences, noting that topics such as poverty and race remain important. They also were impressed with Wonder’s ability to play multiple instruments and to find inspiration for songs in his personal life.
“The project showed that the tracks on the album are very much in the ‘key of life’ in 2026,” Richard Lee said.
The students who participated in the project were Matthew Barber, Aubrey Domres, Jacob Frank, Montana Geibel, Elisabeth Hassett, Lindsey Lilly, Declan McGrath and Niamh Moore. All eight are in Anne Lee’s Women, Minorities and the Media course. Barber also is in Richard Lee’s Media and Democracy course.
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About the University: The nation’s first Franciscan university, St. Bonaventure is a community committed to transforming the lives of its students inside and outside the classroom, inspiring in them a commitment to academic excellence and lifelong civic engagement. Out of 167 regional universities in the North, St. Bonaventure was ranked #8 for value and #19 overall by U.S. News and World Report (2025).