The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.
The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.
Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.
400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.
Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.
Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.
Social media has transformed how organizations connect with audiences, making it one of the most valuable skills for today's communication professionals. While the Bachelor of Arts in Content Creation is broader than a social media degree, students learn how to develop platform specific content, write compelling digital stories, engage online communities, analyze audience performance, and create multimedia campaigns that support organizational goals.
Coursework combines content strategy, visual storytelling, video production, writing, branding, and audience engagement to prepare graduates for careers that increasingly rely on social media expertise.
Whether you hope to work in marketing, public relations, journalism, corporate communications, nonprofit organizations, or digital media, you'll graduate with the creative, strategic, and technical skills needed to produce content that connects with audiences across today's leading social media platforms.
The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the
Interactive Advertising Bureau and Harvard Business School.
As content creation and visual storytelling become central across industries, this program positions you directly for that growth.
In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.
SBU’s DeSimone honored by Buffalo’s Business First with Woman of Influence Award
Jul 20, 2023
Dr. Kimberly DeSimone, professor in the Jandoli School of Communication at St. Bonaventure University, will be honored Sept. 14 with a Woman of Influence Award from Buffalo’s Business First.
The weekly business magazine will honor 25 area women for their contributions to the community. DeSimone was honored in the Inspiration category. More than 170 women were nominated.
The Women of Influence awards will take place from 11:30 a.m. to 1:30 p.m. Sept. 14 at Salvatore’s Italian Gardens.
The 17th annual awards recognize the business acumen and community spirit of these women.
“The panel chose these women based on their ability to rise above a very talented pool of competitors,” said John Tebeau, Business First publisher. “We’re honored to recognize their accomplishments.”
The creator of the Advancing Women podcast, DeSimone is a passionate advocate for advancing women and women’s workforce success. She is a former president of New York State Women Inc. (Buffalo/Niagara Chapter); its mission is to build powerful women personally, professionally and politically and to make a difference in the lives of working women.
DeSimone is also involved in numerous women’s advancement organizations including The American Association of University Women (AAUW), The National Association of Female Executives (NAFE), The National Latina Business Women’s Association (NLBWA), The National Association of Professional Women (NAPW), and Buffalo/Niagara Sales and Marketing Executives (BNSME).
She is the director of SBU's master's in leadership program.
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About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. St. Bonaventure was named the #5 regional university value in the North in U.S. News and World Report’s 2022 college rankings edition.