St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


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    Shantell Wilson, Emma Spadoni: Class of 2026 student speakers

    May 11, 2026, 08:35 by Beth Eberth
    St. Bonaventure University will celebrate the achievements of its Class of 2026 with two commencement ceremonies in Reilly Center Arena, highlighted by student speakers whose stories reflect leadership, resilience and community impact.



    St. Bonaventure University will celebrate the achievements of its Class of 2026 with two commencement ceremonies in Reilly Center Arena, highlighted by student speakers whose stories reflect leadership, resilience and community impact.

    The university will host its Graduate Studies Commencement Ceremony at noon on Saturday, May 16, followed by the Undergraduate Commencement Ceremony at 10 a.m. on Sunday, May 17. Both will be livestreamed.

    Selected as student speakers are two accomplished members of the Class of 2026: Shantell Wilson, representing graduate students, and Emma Spadoni, representing undergraduates.

    Graduate Speaker: Shantell Wilson

    Shantell_WilsonWilson, who earned her MBA from St. Bonaventure in December 2025, has built a career centered on leadership, service and community impact. She serves as the engagement liaison and character education developer for CITRS/CHARACTER COUNTS! in Buffalo Public Schools and leads community initiatives through her nonprofit organization, Guiding Light, which focuses on youth leadership, life readiness and character development. She is also a licensed real estate professional.

    “At the heart of everything I do is a commitment to helping others recognize their value, walk in purpose, and become impactful leaders in their communities,” she said.

    Wilson, of Buffalo, chose St. Bonaventure for its mission-driven approach to education and its emphasis on ethical, purpose-driven leadership. She credits her graduate experience with strengthening her professional confidence and expanding how she thinks as a leader.

    “It equipped me with stronger strategic, organizational and decision-making skills that I now apply in education, nonprofit leadership and business. More importantly, it affirmed that leadership is not simply about holding a title; it is about creating meaningful change,” Wilson said.

    Her commencement address will focus on perseverance, purpose and personal growth.

    “I plan to speak about overcoming obstacles, embracing growth through difficult seasons, and understanding that success is often built through resilience, faith and the courage to keep moving forward,” said Wilson. “My hope is that every graduate leaves inspired to boldly step into their next chapter, knowing that every part of their journey has helped shape who they are becoming.”

    Wilson’s MBA became a steppingstone for her to continue her academic journey at St. Bonaventure, where she is pursuing a Doctor of Education (Ed.D.) in Educational Leadership.

    Undergraduate Speaker: Emma Spadoni

    Emma_SpadoniSpadoni, a Communication, Social Justice and Advocacy major from Webster, New York, was drawn to St. Bonaventure by its close-knit community and strong alumni connections. The basketball fan said the campus culture made her feel immediately at home.

    During her time at the university, Spadoni has been involved in a number of student organizations, including Empower, Jandoli Women in Communication, a student book club, Astronomy Club, and SBU@SPCA, a partnership between Bona’s and the SPCA serving Cattaraugus County. 

    “I was meant to come here and find my way,” Spadoni said.

    In her address, she plans to reflect on the importance of community, share advice for life after college, and incorporate several lighthearted musical references.

    Following graduation, Spadoni will return home to work full time with Oaks Inc., where she previously served as the company’s first intern. Her work included contributing to strategic planning, presenting proposals to leadership and managing client relationships.

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    About the University: The nation’s first Franciscan university, St. Bonaventure is a community committed to transforming the lives of its students inside and outside the classroom, inspiring in them a commitment to academic excellence and lifelong civic engagement. Out of 167 regional universities in the North, St. Bonaventure was ranked #8 for value and #19 overall by U.S. News and World Report (2025).