St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Randolph-Macon inaugurates SBU alumnus Michael Hill as president

    Apr 27, 2026, 08:54 by Beth Eberth
    Randolph-Macon College formally inaugurated St. Bonaventure alumnus Dr. Michael E. Hill as its 16th president Friday, April 24, welcoming national voices, campus leaders, alumni and students to mark a defining moment in college history — and to help articulate a bold, forward-looking vision rooted in its enduring mission.



    ASHLAND, VA — Randolph-Macon College formally inaugurated St. Bonaventure alumnus Dr. Michael E. Hill as its 16th president Friday, April 24, welcoming national voices, campus leaders, alumni and students to mark a defining moment in college history — and to help articulate a bold, forward-looking vision rooted in its enduring mission.

    Michael_Hill_Inauguration

    Hill earned a bachelor’s degree in Journalism & Mass Communications from St. Bonaventure in 1996. A former employee (1997-2002), Hill served on the SBU Board of Trustees from 2013-2022.

    The inauguration ceremony and surrounding events highlighted Randolph-Macon’s momentum as an institution on the rise, as well as its renewed commitment to its mission of developing “mind and character” in every student — a principle that has guided the college for nearly two centuries.

    In his inaugural address, Hill outlined a vision that bridges tradition and transformation: a liberal arts education that is both deeply human and decisively future-focused in an era when intelligence is increasingly artificial.

    “Higher education ... exists to build minds capable of reason and characters capable of responsibility. It exists to prepare students not only for employment, but for citizenship, leadership, and moral agency in a complex world,” Hill told the assembled. “At a time when the future of work is at best hazy, the ability to adapt to uncertainty is priceless.”

    A Vision Grounded in Tradition

    Central to Hill’s vision is a focus on strengthening RMC’s dual-focused mission with more visible emphasis on its latter half — character. This work includes new initiatives that respond to the evolving landscape of higher education and society. Among those priorities:

    • The RMC Pluralism Project, a recently announced initiative designed to foster meaningful dialogue across differences, equipping students to lead in an increasingly complex and interconnected world.
    • A renewed investment in the humanities and the arts, positioning them as essential — not ancillary — to a modern education. These efforts will emphasize innovative teaching, interdisciplinary collaboration, and clear pathways from intellectual exploration to meaningful careers.
    • A future-focused academic approach, one that prepares students to thrive in a world shaped by artificial intelligence and rapid technological change, while doubling down on the distinctly human capacities — problem solving, ethical reasoning, teamwork, creativity, and communication — that define the Randolph-Macon experience.

    “These foundational skills that come from a liberal arts base do not stand in opposition to innovation or professional preparation,” Hill said. “They give both their moral compass. They ensure that progress is guided by wisdom, not merely speed; by judgment, not merely capacity.”

    A Community Milestone

    The inauguration served not only as a formal investiture for Hill (who has been on the job since August 1), but as a celebration of the entire Randolph-Macon community. Faculty, staff, students, alumni and trustees were joined by delegates from more than 40 colleges and universities across the country, along with distinguished speakers who contributed to Friday’s event and conversations throughout the week. Highlighted guests included Dr. Eboo Patel, founder of Interfaith America, celebrated poet and author Kwame Alexander, Broadway star Tiffany Mann, and two of the college’s living former presidents, Robert R. Lindgren (2006-2025) and Roger Martin (1997-2006).

    Momentum and Opportunity

    Hill’s inauguration comes at a time of strong institutional momentum for Randolph-Macon, with continued enrollment growth, expanded academic programs, athletic success, and a sharpened focus on student success and outcomes. As the College approaches its bicentennial in 2030, Hill emphasized that this moment represents an opportunity to build on that momentum with intention and clarity.

    “It is time for RMC to seize this moment, to claim its rightful place as an exemplar of all that is right in higher education, and to resource itself not only for this bicentennial but for its many years to follow,” he said.