St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Post's Vaccaro, ’89, to talk about new Yankees book April 8

    Apr 2, 2026, 11:43 by Thomas Missel
    New York Post lead sports columnist Mike Vaccaro will discuss his new book, “The Bosses of the Bronx,” at 12:30 p.m. Wednesday, April 8, at St. Bonaventure University.

     

    Mike-Vaccaro

    New York Post lead sports columnist Mike Vaccaro will discuss his New York Times bestseller, “The Bosses of the Bronx,” at 12:30 p.m. Wednesday, April 8, at St. Bonaventure University.

    To be held in Walsh Auditorium, the event is free and open to the public. Publisher Harper Books will have copies on hand for purchase. 

    Vaccaro, SBU Class of 1989, will sign books after the Q&A session, to be moderated by retired ESPN executive Chris LaPlaca, ’79.

    In “Bosses,” which will debut April 12 on the New York Times hardcover nonfiction bestseller list at No. 14, Vaccaro tells the crazy but true story of how owner George Steinbrenner, followed by his son, Hal, have controlled the most famous team in American sports — the New York Yankees.

    “We are honored Mike wanted to prioritize making St. Bonaventure a stop on his book tour,” said Aaron Chimbel, dean of the Jandoli School of Communication. “He represents the very best of the Jandoli School and I cannot wait for our students and the community to get to hear about his latest book.”

    Since taking over the Yankees franchise in 1973, the Steinbrenners have transformed the fabled team from a struggling franchise into a baseball dynasty. George purchased the team for $8.8 million and quickly became known as “The Boss” — a hands-on owner whose relentless pursuit of victory defined an era.

    Under his leadership, the Yankees captured seven World Series championships, became a global sports brand, and consistently dominated the sports pages.

    Yet as Vaccaro reveals, the story of the Steinbrenners and their team is much bigger and more complex — a drama of Shakespearean proportions, combining tragedy and great comedy. He goes beyond the headlines to chronicle the complete saga — from the times King George went mad and was eventually banned to how Prince Hal, living in the long shadow of his father, has struggled to put his own unique stamp on the Pinstripe realm.

    Vaccaro chronicles the infamous headline-making disputes between the team’s managers and its mercurial owner, a man whose autocratic disposition would eventually get him banned from the game and earn him a place in pop culture lore with the hit sitcom “Seinfeld.”

    A fun and wild remembrance of innings past for every Yankee fan and a must-read grudge list for every Yankee hater, “The Bosses of the Bronx” is a larger-than-life true tale of success, suffering, sacrifice, and downright silliness that captures this great franchise and the game of baseball itself.

    Vaccaro has been the lead sports columnist for the New York Post since 2002. He is also the author of three previous books: “Emperors and Idiots,” “1941: The Greatest Year in Sports,” and “The First Fall Classic.”

    Available in hardcover, e-book and digital audiobook, “Bosses” was released March 24 and is available here for sale.

    Vaccaro will also discuss his book and sign copies at 5:30 p.m. Wednesday at the Untold Stories Bookstore, 700 W. State St., Olean.

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    About the University: The nation’s first Franciscan university, St. Bonaventure is a community committed to transforming the lives of its students inside and outside the classroom, inspiring in them a commitment to academic excellence and lifelong civic engagement. Out of 167 regional universities in the North, St. Bonaventure was ranked #8 for value and #19 overall by U.S. News and World Report (2025).