St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    SBU marks 90 years of CommDay

    Mar 22, 2026, 18:38 by Beth Eberth
    More than 170 students and teachers from 14 area high schools attended the Jandoli School of Communication’s 2026 Communications Day at St. Bonaventure University Friday, March 20.



    More than 170 students and teachers from 14 area high schools attended the Jandoli School of Communication’s 2026 Communications Day at St. Bonaventure University Friday, March 20.

    SBU-TV session with Salamanca students and teachers

    This year marked 90 years since CommDay, originally called Press Day, began its long history at St. Bonaventure. The university first held the event for high school students to learn about journalism in 1936, more than a decade before St. Bonaventure had a communication or journalism program. Since 1987, the annual event has been known as Communications Day to reflect the many educational and career paths in communication.

    “CommDay has been a launchpad for careers in journalism and communication for thousands of students over many years,” said Aaron Chimbel, dean of the Jandoli School of Communication. “This year’s CommDay showcased how much has changed – and also some of the enduring skills that provide an important foundation for communication professionals. Here’s to the next 90 years!”

    Pat Lafferty CommDay guest speaker

    Advertising executive Pat Lafferty, ’88, delivered the keynote address. Lafferty, an Army veteran, has more than 30 years of experience leading transformational advertising and marketing companies. In January, he became president of APR, a global advisory that partners with the world’s top brands to optimize marketing investments across the content supply chain.

    Students participated in workshops on writing, integrated marketing communications, disinformation, local news, media consumption and mental health, social media, sports broadcasting and live broadcast news.

    Schools had the opportunity to submit students’ best work for the CommDay competition in video, photography and writing categories.

    Dean Chimbel announced the following winners, who will be granted scholarships if they attend St. Bonaventure. The scholarships will continue each year up to four years for students who major in one of the Jandoli School’s undergraduate programs.

    Recipients are:

    Best Photography
    $500 scholarship for students attending St. Bonaventure
    Salamanca High School
    “Finding Warmth in the Cold”

    • Hadleigh Krug

    Best Video
    $500 scholarship for students attending St. Bonaventure
    Salamanca High School“Boarding Schools”

    • Jack Gordnier
    • Ayla Newark
    • Jude Papke

    Best Writing
    $500 scholarship for students attending St. Bonaventure
    Salamanca High School
    “YouTube Restricted”

    • Rowan Brown

    Best in Show
    $1,000 scholarship for students attending St. Bonaventure
    CA BOCES Career and Technical Education Center at Olean
    “Love & Wisdom”

    • Cam’Ron Fischer
    • Lauren Blazejewski
    • James Hughey
    • Joey Gilray
    • Acacia Steffenhagen
    • Shia Suzara
    • Lee Killingbeck