St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    SBU partners with OpenAI to provide ChatGPT to students, faculty

    Feb 27, 2026, 11:56 by Thomas Missel
    St. Bonaventure University will provide ChatGPT Edu licenses to all undergraduate students and faculty in the fall, significantly expanding the university’s commitment to AI integration throughout the educational experience.

    St. Bonaventure University will provide ChatGPT Edu licenses to all undergraduate students and faculty in the fall, significantly expanding the university’s commitment to AI integration throughout the educational experience.

    The contract with OpenAI will include university staff members whose roles would benefit from the use of artificial intelligence tools. The university piloted ChatGPT Edu with more than 300 members of the campus community this academic year.

    “Artificial intelligence is rapidly transforming every industry,” said Dr. Jeff Gingerich, university president. “We have a responsibility to ensure our graduates are not only proficient in these tools but grounded in the ethical reasoning and human-centered values that must guide their use.”

    The agreement provides campus-wide access to OpenAI’s ChatGPT Edu platform, including unlimited use of its flagship GPT-5.2 Chat model and a suite of advanced tools designed for teaching, learning, research and administrative work.

    University officials said the move ensures equitable access to cutting-edge AI tools while maintaining enterprise-grade security, compliance and role-based access controls.

    “All of our students deserve access to the most advanced tools shaping their future professions,” said Dr. David Hilmey, provost and vice president for Academic Affairs and co-chair of SBU’s Presidential Commission on AI. “By providing ChatGPT Edu, we are embedding AI literacy and responsible use directly into the undergraduate Bonaventure experience.”

    Each ChatGPT Edu license includes core access plus a set number of advanced features at no additional credit cost — including limited daily use of ImageGen and Deep Research queries — ensuring that students and faculty can explore the platform’s higher-level capabilities.

    The university will also benefit from analytics dashboards and granular reporting tools, enabling administrators to monitor usage trends and support responsible deployment.

    The decision builds on St. Bonaventure’s broader AI strategy. Last fall, the university established a Presidential Commission on Artificial Intelligence to guide policy, curriculum innovation and ethical frameworks for AI adoption.

    The commission, composed of faculty, senior administrators and students, was charged with ensuring that AI implementation aligns with the university’s Catholic and Franciscan mission.

    Since then, academic programs across disciplines — from business and health professions to communication, education and the arts — have expanded coursework and training focused on AI literacy, prompt engineering, data analysis and ethical decision-making.

    “Leveling the playing field for all students with the addition of ChatGPT Edu licenses is amazing to hear. It’s yet another example of the proactiveness and transparency that has come with working with the Presidential Commission on AI,” said Nolan Tormey, a junior Adolescence Education major and member of the AI Commission. “We’re looking forward to continued dialogue between students and the university on the issue of AI in education.”

    The university is working on proposals to launch a major and two minors with an AI focus in the next academic year. AI use and ethical training will also be built into the first-year seminar for all incoming Bonaventure undergraduate students.

    The university’s spring Convocation for faculty and staff featured a keynote speaker on AI ethics and a series of 14 AI-focused workshops.

    University leaders emphasized that providing universal access to ChatGPT Edu is not simply about technology adoption, but about preparing graduates for a workforce increasingly shaped by AI.

    All users will operate within an enterprise-grade environment featuring secure authentication, compliance safeguards and role-based access controls.

    “These protections are essential as higher education institutions navigate the rapid evolution of AI technologies,” said Dr. Michael Hoffman, associate provost, chief information officer and co-chair of SBU’s Presidential Commission on AI.

    With the initiative, St. Bonaventure joins a small group of institutions leading on secure, institution-wide AI access and career preparation. The decision reflects both strategic foresight and mission-driven commitment.

    “Our goal is not to chase trends,” Hilmey said. “It is to lead thoughtfully — integrating new AI training and education, alongside the humanistic skills that our liberal arts tradition prioritizes — in ways that enhance learning, strengthen research and uphold the Franciscan values at the heart of St. Bonaventure.”

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    About the University: The nation’s first Franciscan university, St. Bonaventure is a community committed to transforming the lives of its students inside and outside the classroom, inspiring in them a commitment to academic excellence and lifelong civic engagement. Out of 167 regional universities in the North, St. Bonaventure was ranked #8 for value and #19 overall by U.S. News and World Report (2025).