Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.

Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.

Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School.

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.

Learn more about Jandoli School internship requirements.
Learn about opportunities with campus media.

Program Information

Bachelor of Arts in Content Creation

Bachelor of Arts in Content Creation

Required Courses 38 credits
Major Electives 6 credits
TOTAL in the major: 44 credits

Out of Major Requirements:
Foreign Language* 3 credits

Gen. Ed. Requirements 37 credits

General Electives 36 credits
TOTAL: 120 credits

*The foreign language must be at the 202 level and may be modern or classical (Latin). Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.

**The Jandoli School of Communication requires MATH 107 or MATH 135 to satisfy the University’s Quantitative Literacy General Education Requirement.

NOTE: Students must complete internship requirements totaling 400 hours either on- or off-campus under the guidance of the Jandoli School internship coordinator. Transfer students must complete 100 hours for each year they are on campus.

Required major courses
JMC-101 COMMUNICATION TODAY
JMC-110 PROFESSIONAL WRITING I
JMC-111 PROFESSIONAL WRITING II
SC-220 DIGITAL CONTENT & ENGAGEMENT
JMC-245 VIDEO STORYTELLING
JMC-251 INTRO TO GRAPHIC DESIGN
JMC-261 PHOTO STORYTELLING
JMC-300 MEDIA LAW AND ETHICS
SC-303 DIGITAL MARKETING
SC-304 SOCIAL MEDIA STRATEGY & ENGAGEMENT
JMC-400 ETHICS, EQUITY AND EMPATHY IN PRACTICE
SC-470 ADVANCED DIGITAL CONTENT CREATION
JMC-499 COMPREHENSIVE EXPERIENCE (2 credits)
38 credits

Video Courses
Choose two from the following:
JMC-340 BROADCAST REPORTING
JMC-343 FIELD PRODUCTION
JMC-344 STUDIO PRODUCTION
JMC-345 ON-AIR ANNOUNCING
JMC-348 MOBILE JOURNALISM
JMC-442 POST PRODUCTION
JMC-445 DOCUMENTARY
6 credits

Communication minor

Requirements for a Communication minor

Learning objectives

About the Jandoli School

Wojnarowski elected to National Sports Media Hall of Fame

Jan 5, 2026, 16:19 by Thomas Missel

Adrian Wojnarowski, one of the most influential figures in modern sports journalism, has been elected to the National Sports Media Association Hall of Fame.

A 1991 graduate of St. Bonaventure, Wojnarowski — widely known simply as Woj — was voted into the NSMA Hall of Fame by his peers during the organization’s final balloting in December.

A three-time NSMA National Sportswriter of the Year, Wojnarowski is credited with transforming NBA reporting and redefining what it meant to be a sports “insider” in the digital age.

After 15 years in the newspaper industry, he joined Yahoo Sports in 2007, where his ability to break news coincided with — and helped fuel — the rapid rise of social media. His reporting became appointment reading for fans, executives, agents, and players alike.

After 11 years at Yahoo, Wojnarowski moved to ESPN and ESPN.com, where the expanded platform further cemented his reputation as the preeminent source for NBA news. His carefully sourced reports routinely shaped the league’s news cycle, particularly during the NBA Draft, free agency, and trade deadlines.

In September 2024, after eight years as ESPN’s Senior NBA Insider, Wojnarowski announced his retirement from sports media to return to his alma mater, St. Bonaventure, as general manager of the men’s basketball program.

Wojnarowski’s peers voted him the NSMA Sportswriter of the Year in 2017, 2018 and 2019. He joined a distinguished list of greats to have won that award in at least three successive years – Red Smith, Jim Murray, Frank Deford, Rick Reilly, Bob Ryan and Tom Verducci.

The university’s Commencement speaker and recipient of an honorary degree in 2022, Wojnarowski was named the Jandoli School’s 2019 Alumnus of the Year, and has been inducted onto the Jandoli School’s Wall of Distinguished Graduates.

In recognition of his impact on basketball journalism, Wojnarowski received the Curt Gowdy Insight Award from the Naismith Memorial Basketball Hall of Fame in 2025.

Wojnarowski will be formally inducted during the NSMA’s 66th awards weekend and national convention, scheduled for June 28–29, 2026, at Grandover Resort & Spa in Greensboro, North Carolina. The event will also honor the organization’s national award winners and state-level recipients.

Joining Wojnarowski in the 2026 Hall of Fame class are sportscaster James Brown of CBS Sports and posthumous inductees Greg Gumbel of CBS and longtime Minnesota Star Tribune columnist Sid Hartman.

The National Sports Media Association Inc. is a nonprofit organization dedicated to advancing careers in sports media through networking, mentoring, internships, and scholarship programs.

The NSMA also honors, preserves, and celebrates the diverse legacy of sports media in the United States. Founded in 1959 as the National Sportscasters and Sportswriters Association, the organization rebranded as the NSMA in 2016.

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About the University: The nation’s first Franciscan university, St. Bonaventure is a community committed to transforming the lives of its students inside and outside the classroom, inspiring in them a commitment to academic excellence and lifelong civic engagement. Out of 167 regional universities in the North, St. Bonaventure was ranked #8 for value and #19 overall by U.S. News and World Report (2025).