St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    SBU senior wins AI video contest from Broadcast Education Association

    Dec 17, 2025, 10:09 by Thomas Missel
    St. Bonaventure University senior Tanner Pasi has won the Broadcast Education Association’s inaugural Gen AI Competition, an innovative challenge that tasked students with creating a 30-second video entirely through artificial intelligence tools — all within just 60 minutes.

    Tanner Pasi at the Arts & Sciences Expo in April.

    St. Bonaventure University senior Tanner Pasi has won the Broadcast Education Association’s inaugural Gen AI Competition, an innovative challenge that tasked students with creating a 30-second video entirely through artificial intelligence tools — all within just 60 minutes.

    Pasi, an English major from St. Marys, Pennsylvania, produced his winning entry using Sora 2, OpenAI’s advanced text-to-video generator.

    “I was thrilled. I literally started shaking with excitement as I started processing the news,” Pasi said upon learning he had won the national competition.

    The BEA challenge, open to colleges and universities across the country, required students to create a fully AI-generated video — including visuals, narration and effects — aligning with a themed prompt released by the organization.

    The guidelines students had to use to create their AI prompt was that they had just witnessed the “greatest scene in the history of sports” at a world championship athletics event held in Moscow in 1980 (but not the boycotted 1980 Summer Olympics). They were allowed to interpret what “greatest” meant, from triumphant to heartbreaking.

    The students had only one hour to produce the video and didn’t know what the prompt parameters were until the hour started.

    Pasi’s video shows a young child watching the event on TV and becoming thrilled — and ultimately inspired — as a pole vaulter smashes the world record. It transitions at the end to the child years later, pole in hand, preparing to vault.

    Among the 21 participating schools were Syracuse, Drake, Miami, Arizona State, Florida and Alabama.

    Pasi’s entry was submitted through JMC 245: Video Storytelling, taught by Jandoli School of Communication faculty member Scott Sackett, who prepared his classes extensively ahead of the competition, focusing on both the capabilities and limitations of emerging AI tools.

    “I had my classes train for several weeks before the competition,” Sackett said. “Students became versed in AI’s shortcomings, and we developed strategies to work around or even leverage them.

    “They cleverly used ChatGPT to optimize Sora’s output and applied video-editing techniques to gain control of their narratives. I’m proud of the strategic thinking my students employed and developed this semester to exploit AI.”

    Students in Sackett’s two sections of JMC 245 created videos and voted internally to determine which submissions would move forward.

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    About the University: The nation’s first Franciscan university, St. Bonaventure is a community committed to transforming the lives of its students inside and outside the classroom, inspiring in them a commitment to academic excellence and lifelong civic engagement. Out of 167 regional universities in the North, St. Bonaventure was ranked #8 for value and #19 overall by U.S. News and World Report (2025).