St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Lee revives push to make ‘Born to Run’ NJ’s song

    Nov 3, 2025, 16:49 by Beth Eberth
    New Jersey is the only state in the nation that has never had a state song. Dr. Rich Lee, a professor at St. Bonaventure University, wants to change that.


    New Jersey is the only state in the nation that has never had a state song. 

    Dr. Rich Lee, a professor at St. Bonaventure University, wants to change that.

    Rich Lee at a Springsteen symposium

    Lee, who covered rock’n’roll before he became a journalism professor, believes New Jersey should make Bruce Springsteen’s “Born to Run” the state’s official song. He will lay out his arguments for the designation on Friday in a presentation at the Mid-Atlantic Popular & American Culture conference in Philadelphia. 

    It won’t be the first time Lee makes the case for Springsteen’s signature song. In 1980, he wrote an op-ed article for The New York Times in support of a campaign to make “Born to Run” the state anthem. 

    “In my conference presentation, I will suggest that — based on the qualities and characteristics of state and national anthems, and given Springsteen’s body of work over the past 50 years — the arguments for making ‘Born to Run’ New Jersey’s state song are stronger today than they were in 1980,” Lee said. 

    To develop the presentation, Lee interviewed Carol Miller, who started the state anthem campaign when she was a disc jockey at WPLJ in New York. He also spoke with Robert Visotcky about how he convinced his father, who was then a state Assemblyman, to introduce legislation to make “Born to Run” the state anthem. 

    In addition, he conducted academic research on anthems and state songs, and he explored Springsteen’s accomplishments in the years since he wrote “Born to Run.”

    The conference presentation, scheduled for 1:45 p.m. Friday at the Sonesta Hotel Philadelphia, is titled “Is  It Finally Time to Make ‘Born to Run’ the Official Anthem of the State of New Jersey?” Conor Amendola, a Media Studies major at St. Bonaventure, assisted with the research and will take part in the conference. 

    Lee regularly incorporates music and other forms of pop culture into his classes and research. He has delivered presentations at three Monmouth University Springsteen symposiums. His most recent publication, “Nebraska: Then and Now?” was published in AMP: American Music Perspectives as part of a special issue on Springsteen’s Nebraska album. 

    As a journalist, Lee covered rock’n’roll in New Jersey during the early 1980s. In 1975, he penned an article for St. Bonaventure’s campus newspaper, The Bona Venture, predicting that Springsteen, who was then in the early stages of his career, was destined for superstardom.