Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.

Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.

Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School.

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.

Learn more about Jandoli School internship requirements.
Learn about opportunities with campus media.

Program Information

Bachelor of Arts in Content Creation

Bachelor of Arts in Content Creation

Required Courses 38 credits
Major Electives 6 credits
TOTAL in the major: 44 credits

Out of Major Requirements:
Foreign Language* 3 credits

Gen. Ed. Requirements 37 credits

General Electives 36 credits
TOTAL: 120 credits

*The foreign language must be at the 202 level and may be modern or classical (Latin). Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.

**The Jandoli School of Communication requires MATH 107 or MATH 135 to satisfy the University’s Quantitative Literacy General Education Requirement.

NOTE: Students must complete internship requirements totaling 400 hours either on- or off-campus under the guidance of the Jandoli School internship coordinator. Transfer students must complete 100 hours for each year they are on campus.

Required major courses
JMC-101 COMMUNICATION TODAY
JMC-110 PROFESSIONAL WRITING I
JMC-111 PROFESSIONAL WRITING II
SC-220 DIGITAL CONTENT & ENGAGEMENT
JMC-245 VIDEO STORYTELLING
JMC-251 INTRO TO GRAPHIC DESIGN
JMC-261 PHOTO STORYTELLING
JMC-300 MEDIA LAW AND ETHICS
SC-303 DIGITAL MARKETING
SC-304 SOCIAL MEDIA STRATEGY & ENGAGEMENT
JMC-400 ETHICS, EQUITY AND EMPATHY IN PRACTICE
SC-470 ADVANCED DIGITAL CONTENT CREATION
JMC-499 COMPREHENSIVE EXPERIENCE (2 credits)
38 credits

Video Courses
Choose two from the following:
JMC-340 BROADCAST REPORTING
JMC-343 FIELD PRODUCTION
JMC-344 STUDIO PRODUCTION
JMC-345 ON-AIR ANNOUNCING
JMC-348 MOBILE JOURNALISM
JMC-442 POST PRODUCTION
JMC-445 DOCUMENTARY
6 credits

Communication minor

Requirements for a Communication minor

Learning objectives

About the Jandoli School

Podcast series explores media, politics and Gen Z influence

Nov 3, 2025, 15:45 by Beth Eberth

In a three-part podcast series, St. Bonaventure University faculty and students will discuss the changing dynamics of media and politics.

Scott Sackett (right) adjusts Dr. Richard Lee’s microphone during a rehearsal for their Sunrise podcast series.

The series, titled Sunrise, will begin Wednesday, Nov. 5, with a discussion focused on the results of the Nov. 4 general election. Additional episodes will follow Nov. 12 and 19. Each podcast will be posted on the Jandoli Institute website (jandoli.net) at 8 p.m. on the day it is recorded.

“A new generation of political candidates is using TikTok, Instagram and other social media platforms to challenge traditional retail politicians,” said Dr. Richard Lee, a professor in the university’s Jandoli School of Communication. “We will use the podcasts to explore the implications of this development for media, for politics, and for democracy.”

Lee, who covered politics as a reporter and later served as deputy communications director for two New Jersey governors, will host the podcasts.

Panelists for the Nov. 5 podcast will be Aaron Chimbel, dean of the Jandoli School; Dr. Phillip Payne, chair of St. Bonaventure’s History Department, and Holden Turek, a Political Science student.

The Nov. 12 session will include Dr. Ben Gross, associate professor in the Department of Sociology and Criminology; Dr. Pauline Hoffmann, associate professor in the Jandoli School; and Olivia Francis-Gray, a Communications, Social Justice and Advocacy major in the Jandoli School.

On Nov. 19, the panelists will be Don Gilliland, associate professor in the Jandoli School; Dr. Mary Rose Kubal, chair of the Department of Political Science; and Andrew McGurl, a Journalism major in the Jandoli School.

“Gen Z faces a daily barrage of entertainment, ads, news, rumors and conspiracies in their feeds. Yet a nationally representative News Literacy Project survey found just 18% can accurately tell those categories apart,” said Scott Sackett, a lecturer in the Jandoli School who is leading the production team. “This podcast series with SBU faculty and students is the kind of media-literacy programming democracy requires.”

In addition to Sackett, the production team includes Jandoli School students Sydney Labayewski, Robin Stone, Brooke Johnpier, Danielle Clark, Ronald Noel and Wynton Dublin.