St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    SBU student in Oxford program delivers blessing in Seneca

    Jul 29, 2025, 13:51 by Thomas Missel
    Students in St. Bonaventure University’s prestigious Oxford program were part of a small but historic moment last week when student Alyssa Perkins delivered the opening blessing at the weekly banquet at Trinity College in an indigenous American language.

     

    Alyssa Perkins, speaking in the Seneca language, invokes blessings on the meal at Trinity College

    Students in St. Bonaventure University’s prestigious Oxford program were part of a small but historic moment last week when student Alyssa Perkins delivered the opening blessing at the weekly banquet at Trinity College in an indigenous American language.

    Perkins, an Inclusive Childhood and Early Childhood Education major from Salamanca, delivered the blessing in the Seneca language. She is a first descendant of the Seneca Nation.

    At Trinity, the blessings offered before and after each meal are called graces.

    “For the first time in 470 years of this university’s existence, the grace has been delivered in Seneca,” Mike Jones-Kelley, Oxford program director, said in remarks after the grace. “It might well be the first time the Trinity that grace has been given in any indigenous American language.”

    Jones-Kelley has been a faculty member in the Jandoli School of Communication since 2008.

    Tradition at Trinity College demands that the opening and closing graces be delivered in Latin. Although the Bonnies are very respectful of Oxford traditions, they chose this time to substitute their own affinity for the Seneca Nation and to acknowledge the ancestral Seneca lands on which the university resides.

    In February, the university formally unveiled a Land Acknowledgment statement as part of continuing efforts to enhance its relationship with its neighbors in the Seneca Nation.

    Among the special guests at the banquet were university President Dr. Jeff Gingerich and First Lady Betsy Gingerich.

    St. Bonaventure’s Francis E. Kelley Oxford Program, unique among colleges and universities in Western New York and surrounding areas, allows St. Bonaventure students to take some of their required classes at Oxford.


    About the University: The nation’s first Franciscan university, St. Bonaventure is a community committed to transforming the lives of its students inside and outside the classroom, inspiring in them a commitment to academic excellence and lifelong civic engagement. Out of 167 regional universities in the North, St. Bonaventure was ranked #6 for value and #14 for innovation by U.S. News and World Report (2024).