St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    SBU's Sackett presents documentary work on Kinzua and the Senecas

    May 16, 2025, 07:12 by User Not Found
    Scott Sackett, a documentary filmmaker, public media producer and Jandoli School of Communication lecturer, co-presented his documentary work on Kinzua Dam and the Seneca Nation of Indians at the Yager Museum of Art & Culture at Hartwick College in Oneonta, New York, on April 11. The screening and panel discussion were hosted by Dr. Quentin Lewis, museum curator.


    Scott Sackett, a documentary filmmaker, public media producer and Jandoli School of Communication lecturer, co-presented his documentary work on Kinzua Dam and the Seneca Nation of Indians at the Yager Museum of Art & Culture at Hartwick College in Oneonta, New York, on April 11. The screening and panel discussion were hosted by Dr. Quentin Lewis, museum curator.

    The story of Kinzua Dam and the Seneca people was documented by Sackett and his production partners Paul Lamont and Caleb Abrams in the 2017 national public television film "Lake of Betrayal."

    Built on the Allegheny River in Warren, Pennsylvania, the dam was planned as part of an extensive flood control system to protect Pittsburgh, more than 200 miles downriver. But at the time of its construction in 1965, there were undisclosed plans for a hydropower facility to drive economic development.

    Ten thousand acres of the Seneca Nation’s treaty-protected lands were taken for the reservoir. This was the era of Indian Termination, when Native American tribes were removed from protected status in the U.S. and their lands were sold to nonindigenous people.

    Resistance by the Senecas failed to prevent the dam’s construction, but the nation still retains title to its flooded land. Kinzua Dam spurred strong activism among the Seneca people to protect their sovereignty, the effects of which are still evident today.

    Sackett continues his documentary work on Seneca history and culture for the Seneca Nation with Abrams, a Seneca citizen from the Allegany Territory. Their research and development on oral histories and community storytelling is funded by the National Endowment for the Humanities