St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Scibilia to report on U.S. immigration as part of national fellowship

    May 2, 2025, 12:32 by Beth Eberth
    A St. Bonaventure University student journalist will spend his summer covering a story that makes international headlines daily: U.S. immigration policy.


    A St. Bonaventure University student journalist will spend his summer covering a story that makes international headlines daily: U.S. immigration policy.

    Junior David Scibilia will spend 10 weeks this summer participating in the prestigious Carnegie-Knight News21 reporting initiative, which is headquartered at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. He will join 21 other student journalists from across the country to report on this year’s News21 theme, “Immigration under Donald Trump.”

    SBU student David ScibiliaLeading up to the summer program, this semester the fellows are taking part in an online News21 issues seminar and have begun preliminary reporting.

    Scibilia’s reporting team – dubbed Detention USA Group – is focused on immigration detention facilities across the country. They’ve already found it difficult to stay on top of changing policies and priorities.

    “From the beginning of the semester to now, [government policy] has changed so many times. Even weekly, we’re getting so many new updates that are changing the scope of our reporting,” he said.

    Scibilia doesn’t know what locales he’ll be traveling to this summer, but it’s likely multiple states, including New Jersey, Kansas and Michigan.

    “One of the hardest parts about the Detention USA Group — and what a lot of my colleagues and I are running into — is that not a lot of people want to talk. Specifically, we’re trying to get to family members of detainees or people who have been detained. But due to the legal proceedings right now, most lawyers don’t want their clients talking to reporters. We’re trying to find the small minority of people who have been detained whose legal process has been completed,” he said.

    Scibilia’s goal for the summer is straightforward: “I really hope I can do these stories justice.”

    “At the Jandoli School, we learn a lot about theory and how to be a good journalist. But it’s rare to get the opportunity to travel across the country and be able to seek out these people who have these super important stories,” he said.

    “David represents the best of the Jandoli School and his drive, tenacity and commitment to investigative reporting will serve him well covering this important topic,” said Aaron Chimbel, dean of the Russel J. Jandoli School of Communication at St. Bonaventure, who nominated Scibilia for the fellowship.

    A journalism major from Syracuse, Scibilia has distinguished himself as a dedicated student journalist, contributing to the The Bona Venture student newspaper and Tapinto Greater Olean. He also serves as a student leader with BonaResponds, reflecting his commitment to community service, and interned with PolitiFact NY.

    Scibilia is grateful for the support of the Jandoli School faculty and students, who have been instrumental in shaping his journalistic skills and values.

    “I’m excited to be able to participate in this. This is something a lot of my colleagues have done in the past,” Scibilia said. When he was a first-year student, his mentor, Cassidey Kavathas, ’23, received the fellowship. “It propelled me to start taking journalism a lot more seriously during my freshman year so I could get these opportunities.”

    When he was considering colleges, Scibilia wanted to stay in New York state and wanted a small school with a good journalism program. On his first visit to St. Bonaventure, he met now-retired journalism professor Dr. Denny Wilkins. Wilkins and the School of Communication impressed him.

    In the school, “office hours are suggestions,” Scibilia quips. “You can go to your professors anytime their door is open.”

    Wilkins has been an important mentor in Scibilia’s undergraduate studies, but he’s found all faculty in the school are helpful, such as when he needed a quick photography tutorial for the fellowship and turned to Scott Sackett. “All of the faculty want you to succeed,” he said.

    Scibilia likes the pressure and rapid speed of journalism.

    “I love that fast-paced environment where it’s very much you against the clock. It makes you work fast and it really tests your skills,” he said.

    “The other thing I love about journalism is it connects people,” he added. “Especially with Tapinto Greater Olean, you meet a lot of people in the community and everyone has a story.”  

    Scibilia believes being able to help people is central to journalism and sees BonaResponds as just another way of doing that.

    “We’re building wheelchair ramps, we’re packing food, we’re making blankets for cancer patients. If you’re going to be a good ethical journalist, you ought to help people.”

    Scibilia’s journey into journalism was inspired by mentorship and a desire to effect positive change. Looking ahead, he plans to attend law school after graduation, aiming to leverage his journalistic experience to advocate for social justice. It’s that passion for helping others that is drawing him to law.

    “As much as I love journalism, I have other passions. I love helping people. Where I see journalism falls short is with the follow-through. I think I could personally help more people if I was in law,” said Scibilia, who is also pursuing two minors: Law and Society, and Philosophy, Law and Politics.

    This is the 10th year in a row a St. Bonaventure student has been chosen for the fellowship. The program brings top journalism students from across the country to report and produce in-depth, multimedia projects for major media outlets, including The Washington Post, NBC News and USA Today.

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    About the University
    : The nation’s first Franciscan university, St. Bonaventure is a community committed to transforming the lives of its students inside and outside the classroom, inspiring in them a commitment to academic excellence and lifelong civic engagement. Out of 167 regional universities in the North, St. Bonaventure was ranked #6 for value and #14 for innovation by U.S. News and World Report (2024).