Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.

Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.

Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School.

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.

Learn more about Jandoli School internship requirements.
Learn about opportunities with campus media.

Program Information

Bachelor of Arts in Content Creation

Bachelor of Arts in Content Creation

Required Courses 38 credits
Major Electives 6 credits
TOTAL in the major: 44 credits

Out of Major Requirements:
Foreign Language* 3 credits

Gen. Ed. Requirements 37 credits

General Electives 36 credits
TOTAL: 120 credits

*The foreign language must be at the 202 level and may be modern or classical (Latin). Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.

**The Jandoli School of Communication requires MATH 107 or MATH 135 to satisfy the University’s Quantitative Literacy General Education Requirement.

NOTE: Students must complete internship requirements totaling 400 hours either on- or off-campus under the guidance of the Jandoli School internship coordinator. Transfer students must complete 100 hours for each year they are on campus.

Required major courses
JMC-101 COMMUNICATION TODAY
JMC-110 PROFESSIONAL WRITING I
JMC-111 PROFESSIONAL WRITING II
SC-220 DIGITAL CONTENT & ENGAGEMENT
JMC-245 VIDEO STORYTELLING
JMC-251 INTRO TO GRAPHIC DESIGN
JMC-261 PHOTO STORYTELLING
JMC-300 MEDIA LAW AND ETHICS
SC-303 DIGITAL MARKETING
SC-304 SOCIAL MEDIA STRATEGY & ENGAGEMENT
JMC-400 ETHICS, EQUITY AND EMPATHY IN PRACTICE
SC-470 ADVANCED DIGITAL CONTENT CREATION
JMC-499 COMPREHENSIVE EXPERIENCE (2 credits)
38 credits

Video Courses
Choose two from the following:
JMC-340 BROADCAST REPORTING
JMC-343 FIELD PRODUCTION
JMC-344 STUDIO PRODUCTION
JMC-345 ON-AIR ANNOUNCING
JMC-348 MOBILE JOURNALISM
JMC-442 POST PRODUCTION
JMC-445 DOCUMENTARY
6 credits

Communication minor

Requirements for a Communication minor

Learning objectives

About the Jandoli School

High school students visit Jandoli School for CommDay 2025

Apr 4, 2025, 13:49 by Beth Eberth

More than 250 students and teachers from 15 area high schools attended the Jandoli School of Communication’s 2025 Communications Day at St. Bonaventure University Friday, April 4.

Comm Day 2025 winners More than 250 students and teachers from 15 area high schools attended the Jandoli School of Communication’s 2025 Communications Day at St. Bonaventure University Friday, April 4.

This year, students participated in workshops on writing, artificial intelligence, disinformation, photography, advertising, media effects, local news, social media, sports broadcasting, and innovation in broadcast news.

“This is one of my favorite days of the year,” said Aaron Chimbel, dean of the Jandoli School. “I love seeing the excitement and passion of area high school students for the field of communication.”

CommDay, originally called Press Day, has a long history at St. Bonaventure dating back to 1936. Since 1987, it has been known as Communications Day.

Chris LaPlaca, ’79, the retired senior vice president o corporate communications at ESPN, delivered they keynote address. He retired from ESPN on Dec. 31, 2023, as the longest-tenured behind-the-scenes employee in ESPN’s history.

In addition to the workshops, the high school students had the opportunity to submit their best work for the CommDay competition in video, photography and writing categories.

Dean Chimbel announced the following winners, who will be granted scholarships if they attend St. Bonaventure. The scholarships will be continued each year up to four years for students who major in one of the Jandoli School undergrad programs.

Recipients are:

Best Photography
$500 Scholarship for students attending St. Bonaventure
Canisius High School
“Sports Montage”
• Ben Eppolito

Best Video
$500 Scholarship for students attending St. Bonaventure
Dubois Area High School
“Between the Lines”
• Sydney Aston

Best Writing
$500 Scholarship for students attending St. Bonaventure
Corry Area High School
“Deciphering the YouTube algorithm: The broken truth”
• Hailee Allen

Best in Show
$1,000 Scholarship for students attending St. Bonaventure
CA BOCES Career and Technical Education Center at Olean
“The Evolution of Technology/Speaking Through Wires”
• Zachary Greaves
• Jackson Bigley
• Blake Foster
• Nicolie Portlow
• Saylynn Bish
• David Brown
• Courtney Bargy
• Dagger Doxey
• Isabella Fogle
• Kymber Benjamin
• Marilyn Prince
• Sarah Easterly
• Zaiden Thach

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About the University: The nation’s first Franciscan university, St. Bonaventure is a community committed to transforming the lives of its students inside and outside the classroom, inspiring in them a commitment to academic excellence and lifelong civic engagement. Out of 167 regional universities in the North, St. Bonaventure was ranked #6 for value and #14 for innovation by U.S. News and World Report (2024).