Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.

Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.

Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School.

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.

Learn more about Jandoli School internship requirements.
Learn about opportunities with campus media.

Program Information

Bachelor of Arts in Content Creation

Bachelor of Arts in Content Creation

Required Courses 38 credits
Major Electives 6 credits
TOTAL in the major: 44 credits

Out of Major Requirements:
Foreign Language* 3 credits

Gen. Ed. Requirements 37 credits

General Electives 36 credits
TOTAL: 120 credits

*The foreign language must be at the 202 level and may be modern or classical (Latin). Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.

**The Jandoli School of Communication requires MATH 107 or MATH 135 to satisfy the University’s Quantitative Literacy General Education Requirement.

NOTE: Students must complete internship requirements totaling 400 hours either on- or off-campus under the guidance of the Jandoli School internship coordinator. Transfer students must complete 100 hours for each year they are on campus.

Required major courses
JMC-101 COMMUNICATION TODAY
JMC-110 PROFESSIONAL WRITING I
JMC-111 PROFESSIONAL WRITING II
SC-220 DIGITAL CONTENT & ENGAGEMENT
JMC-245 VIDEO STORYTELLING
JMC-251 INTRO TO GRAPHIC DESIGN
JMC-261 PHOTO STORYTELLING
JMC-300 MEDIA LAW AND ETHICS
SC-303 DIGITAL MARKETING
SC-304 SOCIAL MEDIA STRATEGY & ENGAGEMENT
JMC-400 ETHICS, EQUITY AND EMPATHY IN PRACTICE
SC-470 ADVANCED DIGITAL CONTENT CREATION
JMC-499 COMPREHENSIVE EXPERIENCE (2 credits)
38 credits

Video Courses
Choose two from the following:
JMC-340 BROADCAST REPORTING
JMC-343 FIELD PRODUCTION
JMC-344 STUDIO PRODUCTION
JMC-345 ON-AIR ANNOUNCING
JMC-348 MOBILE JOURNALISM
JMC-442 POST PRODUCTION
JMC-445 DOCUMENTARY
6 credits

Communication minor

Requirements for a Communication minor

Learning objectives

About the Jandoli School

SBU’s Fisher to be honored with Franciscan Mission Service award

Mar 31, 2025, 08:27 by Thomas Missel

Claire Fisher, a St. Bonaventure University senior majoring in Communication, Social Justice and Advocacy, will receive the San Damiano Servant Leadership Award from the Franciscan Mission Service (FMS).

Fisher will be honored at the Mission Service’s 35^th anniversary World Care Benefit on Thursday, April 3, in Washington, D.C.

The senior from Scotch Plains, New Jersey, who also minors in Theology and Political Science, was the co-winner March 18 of the Jandoli School of Communication’s Woman of Promise Award.

The San Damiano Servant Leadership Award recognizes young women and men with “empathetic and service-oriented hearts” who, like St. Francis, heed Christ’s call to rebuild his church.

In applying for the award, Fisher wrote: “For much of my life, I struggled with the question: can I combine my love for God with my love of justice? Now, I wonder, how can I not? The two are eternally intertwined. I am able to love and advocate for others primarily because of the love God showed me first. How silly would it be to not extend that to all of His children?”

Maggie Conley, executive director of FMS, said Fisher “recognizes the connection between faith and social justice … Her clear commitment to weave service into each activity that she leads is why we are proud to honor her. Claire leads and serves joyfully, always inspiring others to hope for a better world.”

Fisher attended the Franciscan Justice Leadership Conference in 2023 and her experience in environmental lobbying inspired her to advocate for social justice with a heart of faith, Conley said.

Fisher has been the co-president for Her Campus at St. Bonaventure since May 2023 and the co-president of Jandoli Women in Communication since October 2022. She established a service branch of SBU’s Her Campus chapter to provide monthly service opportunities in local soup kitchens and animal shelters.

Beyond campus, Fisher is a communication intern for Mt. Irenaeus focusing on content creation, as well as a Mountain Community Leader at the Franciscan community 20 miles from campus.

Last summer, she traveled to Italy with the Summer Study in Sorrento program, during which she created an integrated marketing campaign for a local Franciscan church and archive.

The FMS prepares and supports lay Catholics for two-year international, one-year domestic, and one- to two-week mission service opportunities in solidarity with impoverished and marginalized communities across the globe.

______________

About the University: The nation’s first Franciscan university, St. Bonaventure is a community committed to transforming the lives of its students inside and outside the classroom, inspiring in them a commitment to academic excellence and lifelong civic engagement. Out of 167 regional universities in the North, St. Bonaventure was ranked #6 for value and #14 for innovation by U.S. News and World Report (2024).