Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.

Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.

Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School.

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.

Learn more about Jandoli School internship requirements.
Learn about opportunities with campus media.

Program Information

Bachelor of Arts in Content Creation

Bachelor of Arts in Content Creation

Required Courses 38 credits
Major Electives 6 credits
TOTAL in the major: 44 credits

Out of Major Requirements:
Foreign Language* 3 credits

Gen. Ed. Requirements 37 credits

General Electives 36 credits
TOTAL: 120 credits

*The foreign language must be at the 202 level and may be modern or classical (Latin). Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.

**The Jandoli School of Communication requires MATH 107 or MATH 135 to satisfy the University’s Quantitative Literacy General Education Requirement.

NOTE: Students must complete internship requirements totaling 400 hours either on- or off-campus under the guidance of the Jandoli School internship coordinator. Transfer students must complete 100 hours for each year they are on campus.

Required major courses
JMC-101 COMMUNICATION TODAY
JMC-110 PROFESSIONAL WRITING I
JMC-111 PROFESSIONAL WRITING II
SC-220 DIGITAL CONTENT & ENGAGEMENT
JMC-245 VIDEO STORYTELLING
JMC-251 INTRO TO GRAPHIC DESIGN
JMC-261 PHOTO STORYTELLING
JMC-300 MEDIA LAW AND ETHICS
SC-303 DIGITAL MARKETING
SC-304 SOCIAL MEDIA STRATEGY & ENGAGEMENT
JMC-400 ETHICS, EQUITY AND EMPATHY IN PRACTICE
SC-470 ADVANCED DIGITAL CONTENT CREATION
JMC-499 COMPREHENSIVE EXPERIENCE (2 credits)
38 credits

Video Courses
Choose two from the following:
JMC-340 BROADCAST REPORTING
JMC-343 FIELD PRODUCTION
JMC-344 STUDIO PRODUCTION
JMC-345 ON-AIR ANNOUNCING
JMC-348 MOBILE JOURNALISM
JMC-442 POST PRODUCTION
JMC-445 DOCUMENTARY
6 credits

Communication minor

Requirements for a Communication minor

Learning objectives

About the Jandoli School

Chris LaPlaca, ’79, to serve as 2025 Lenna Professor at SBU, JCC

Mar 18, 2025, 11:05 by Thomas Missel

Chris LaPlaca, who spent more years than anyone behind the scenes at ESPN, will talk about the network’s rise from “scrappy startup to global icon” at 4 p.m. Wednesday, March 26, at St. Bonaventure University’s Doyle Conference Center.

Free and open to the public, the talk is the highlight of LaPlaca’s two-week visit to the area as the 2025 Lenna Endowed Visiting Professor. The Lenna program is sponsored by Jamestown Community College and St. Bonaventure and features programs on both college campuses.

During his visit, LaPlaca will speak in a dozen classes, including English, writing, business, ethics, broadcasting and public relations. He will also offer the keynote talk at SBU’s annual Communications Day for area high school students on April 4.

A 1979 journalism and mass communication graduate of St. Bonaventure, LaPlaca spent 43 years contributing to ESPN’s growth at every stage of its ascension to become the industry leader in sports broadcasting. He retired on Dec. 31, 2023, departing as the longest-tenured behind-the-camera employee in ESPN history. Only Chris Berman and Dick Vitale have been at ESPN longer.

LaPlaca joined the network in July 1980, just 10 months after ESPN went on the air. Since 2008, he served as senior vice president of Corporate Communications, working closely with every ESPN leadership team throughout his tenure. This included worldwide internal, public and media relations strategies with oversight of consumer, corporate and employee communications.

LaPlaca sat at two leadership tables: ESPN’s and The Walt Disney Company’s corporate communications group, and worked in close collaboration with Disney’s investor relations team on matters involving ESPN.

LaPlaca received the Corporate PR Professional of the Year Award from PR News in 2014; was inducted into the PR News Hall of Fame in 2015; and was named to PRWeek’s Hall of Fame in 2020.

A longtime supporter of St. Bonaventure who serves on the Jandoli School of Communication’s Advisory Council, LaPlaca has been honored several times by his alma mater:

1995: Named the Jandoli School’s Alumnus of the Year, awarded to a graduate who exemplifies the highest professional standards and for service to the journalism program at St. Bonaventure.
2001: Received the Jandoli School’s John Domino Award for Excellence in Sports Media.
2003: Was inducted onto the Jandoli School’s Wall of Distinguished Graduates.
2017: Received an honorary doctorate at Commencement and served as keynote speaker.
2024: Named an SBU Alumnus of the Year at Reunion Weekend.

The Lenna Endowed Visiting Professorship, established in 1990, is funded through gifts from the late Betty S. Lenna Fairbank and Reginald A. Lenna of Jamestown. It is designed to bring scholars of stature in their field to St. Bonaventure and JCC for public lectures.

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About the University: The nation’s first Franciscan university, St. Bonaventure is a community committed to transforming the lives of its students inside and outside the classroom, inspiring in them a commitment to academic excellence and lifelong civic engagement. Out of 167 regional universities in the North, St. Bonaventure was ranked #6 for value and #14 for innovation by U.S. News and World Report (2024).