The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.
The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.
Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.
400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.
Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.
Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.
The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the
Interactive Advertising Bureau and Harvard Business School.
As content creation and visual storytelling become central across industries, this program positions you directly for that growth.
In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.
SBU's Mackowski has busy month as presenter on the Civil War
Mar 14, 2025, 08:52
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Dr. Chris Mackowski, professor in the Jandoli School, spoke in Mobile, Alabama, earlier this month for the American Battlefield Trust, where he discussed the surrenders of the Confederacy in a program titled “From Appomattox to Citronelle and Beyond.”
Dr. Chris Mackowski, professor in the Jandoli School, spoke in Mobile, Alabama, earlier this month for the American Battlefield Trust, where he discussed the surrenders of the Confederacy in a program titled “From Appomattox to Citronelle and Beyond.”
Citronelle is a small town just north of Mobile where Confederate Lt. Gen. Richard Taylor surrendered to Union Maj. Gen. Edward Canby several days after Robert E. Lee’s famous surrender at Appomattox Court House in April 1865.
On Feb. 12, Mackowski celebrated the 600th meeting of the Cleveland Civil War Roundtable, where he gave a talk titled “Stonewall Jackson at Gettysburg.”
Mackowski also made the social media rounds in February:
- He joined "The Tattooed Historian," John Heckman, to discuss their “Top 3 Underrated Moments of the Civil War.” Watch the program.
- Kevin Levin hosted Mackowski for a live chat on "Civil War Memory" to talk about Mackowski's book "A Tempest of Iron and Lead: Spotsylvania Court House, May 8–21, 1864." Watch the program.
- Mackowski also joined Charlie Watts’ "History with Waffles" YouTube page to talk about "Tempest." Watch the program.