St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Donna Ditota, Mex Carey to be honored by Jandoli School

    Feb 17, 2025, 07:00 by Beth Eberth
    Celebrating the impact its graduates make on the world of sports media, St. Bonaventure University’s Jandoli School of Communication will honor two of its alumni shaping the intersections of sports, journalism, and public relations at a trio of on-campus events.


    Donna Ditota to join Wall of Distinguished Graduates while Mike "Mex" Carey will receive the John Domino Award as SBU hosts Dick Joyce Sports Symposium 

    Celebrating the impact its graduates make on the world of sports media, St. Bonaventure University’s Jandoli School of Communication will honor two of its alumni shaping the intersections of sports, journalism, and public relations at a trio of on-campus events.

    Donna Ditota will be enshrined on the school’s “Wall of Distinguished Graduates” on Friday, Feb. 21, while Mike “Mex” Carey will receive the John Domino Award for Excellence in Sports Media on Monday, Feb. 24.

    “Both Donna and Mex represent the best qualities of the Jandoli School in the sports media industry. We are thrilled to welcome them back to campus, recognizing their professional achievements and giving our current students an opportunity to learn from their experiences,” said Aaron Chimbel, dean of the Jandoli School. “Donna's career accolades underscore her skill, dedication, and passion for the art of sports writing while Mex has helped shape the conversations around men’s college basketball working with some of the most storied programs in the country.”

    The biennial Dick Joyce Sports Symposium rounds out the celebrations with a panel discussion on Tuesday, Feb. 25. Titled “The Future of College Sports: Navigating Media Access and Athlete Autonomy,” the panel will discuss how NIL (name-image-likeness) deals, evolving media rights, and shifting power dynamics are reshaping the ways in which college sports stories are told.

    Ditota joins Wall of Distinguished Graduates

    Donna DitotaDitota has spent nearly 40 years as a sports reporter for her hometown Syracuse Post-Standard, becoming the first woman to be named the New York Sportswriter of the Year in 2023.  She was elected to the U.S. Basketball Writers Association’s Hall of Fame in 2024.

    In her latest recognition, Ditota becomes the 26th distinguished graduate honoree, joining Pulitzer Prize winners Robert Dubill, John Hanchette, Charles Hanley, and Dan Barry, New York Times bestselling novelist Cynthia D’Aprix Sweeney, and three-time Emmy winner Victoria Corderi.

    “I’m thrilled to be added to the Wall of Distinguished Graduates,” Ditota said. “There are people who have won Pulitzer Prizes on that wall! Many thanks and big Bona hugs to those who believed I belonged among them.”

    A 1983 graduate of St. Bonaventure, Ditota was a four-year starter and two-time team MVP for the women’s basketball team. At the time of her graduation, she held the school record for rebounds and blocks.

    The ceremony, which is free and open to the public, will be held at 3 p.m. on Friday, Feb. 21, in the John J. Murphy Professional Building.

    Carey honored with John Domino Award

    Mex Carey

    Carey is the associate director of athletic communications for Michigan State University, serving as the primary contact for the university’s men’s basketball program and Hall of Fame coach Tom Izzo.

    It’s the latest stop in an impressive collegiate sports communications career, which included 12 years as the assistant athletic director for communications and sports information director at Georgetown University with previous stops at Siena College and St. John’s University.

    In 2019, Carey was awarded the CoSIDA (College Sports Information Directors of America) 25-year award for his work in sports communications.

    "What I learned at St. Bonaventure and what I have carried forward for more than 30 years in this business is the importance of caring for people,” Carey said. “I may not be the best or sharpest at what I do, but I think what you learn at Bonaventure is how to care for one another, how to communicate with people and build relationships. That’s what this business is all about — being able to talk with each other and listen to each other.”

    Carey will be honored at a dinner on the St. Bonaventure campus on Monday, Feb. 24.

    The award is named after John Domino, a 1984 St. Bonaventure graduate who worked for both NBC Sports and ESPN. Domino died from cancer in 1994. The Jandoli School of Communication celebrates his courage, skill and humanity by presenting the John Domino Award to a St. Bonaventure graduate who has excelled in their sports media career.

    Symposium tackles media access and athlete autonomy

    sports panel 2025The biennial Dick Joyce Sports Symposium will explore the future of storytelling in college athletics with Carey along with St. Bonaventure athletics director Bob Beretta and Buffalo News sports reporter Rachel Lenzi. Amy Moritz, former sports reporter at The Buffalo News and professional in residence in sports media for the Jandoli School, will serve as moderator.

    The event, which is free and open to the public, will be held at 11:30 a.m. in the Regina A. Quick Center for the Arts on St. Bonaventure’s campus and livestreamed at https://video.ibm.com/channel/st-bonaventure-university-live-stream.

    The event is named after sportswriter Dick Joyce, a 1960 graduate of St. Bonaventure who worked for the Associated Press for nearly 20 years.  Joyce died in 1988 at the age of 53.