St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Sixty years later: A look back at the civil rights marches in Selma

    Feb 6, 2025, 13:22 by Beth Eberth
    The university will host two upcoming programs that explore the 1965 civil rights marches from Selma, Alabama, to the state’s capital in Montgomery, that protested the denial of voting rights to African Americans.


    The university will host two upcoming programs that explore the 1965 civil rights marches from Selma, Alabama, to the state’s capital in Montgomery, that protested the denial of voting rights to African Americans.

    On Tuesday, Feb. 11, Sr. Barbara Lum, S.S.J., will share stories of her time as a nurse who cared for those injured in the March 7, 1965, march that became known as “Bloody Sunday.” The following Tuesday, Feb. 18, the movie “Selma” will be shown.

    Although the Civil Rights Act of 1964 legally desegregated the South, discrimination was still rampant in certain areas, making it very difficult for Blacks to register to vote.

    As a Catholic Sister of St. Joseph of Rochester and a registered nurse, Sr. Lum was “privileged and forever influenced” by her work at the Sisters of St. Joseph Good Samaritan Hospital in Selma from 1958 to 1968, admitting patients of color from several surrounding counties when other hospitals would not admit Black patients.

    Good Samaritan sisters and staff cared for those beaten by state troopers and sheriff’s deputies who interrupted the peaceful marchers as they crossed the Edmund Pettus Bridge. When demonstrators did not promptly obey the officers’ order to disband and turn back, they were brutally attacked.

    Sr. Lum’s other nursing positions include Good Samaritan School of Practical Nursing in Selma, St. Joseph’s Hospital School of Nursing in Elmira, New York, University of Rochester Nursing and Nurse Practitioner program, and Rochester Educational Opportunity Center.

    She now lives at St. Boniface Convent in Rochester, where she and two other sisters share life with four college students and offer week-long live-in service programs for high school and college students.

    Sr. Lum volunteers at St. Joseph’s Northside Center in Rochester, a neighborhood she describes as much affected by drugs, mental illness, prostitution and violence. As a drop-in ministry of her order, guests are offered a hot breakfast, welcome and assistance with essentials of clothing and toiletries.

    Sr. Lum’s Feb. 11 program will be held from 6:30 to 7:30 p.m. in the Great Room of University Ministries.

    The movie “Selma” will be shown Tuesday, Feb. 18, from 6:30 to 9 p.m. in University Ministries. Refreshments will be served.

    “Selma” chronicles the tumultuous three-month period in 1965, when Dr. Martin Luther King Jr. led a dangerous campaign to secure equal voting rights in the face of violent opposition. The epic march from Selma to Montgomery culminated in President Lyndon Johnson signing the Voting Rights Act of 1965, one of the most significant victories for the civil rights movement.

    Both February events are sponsored by University Ministries and the Equity Institute. All faculty, staff and students are invited.

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    About the University: The nation’s first Franciscan university, St. Bonaventure is a community committed to transforming the lives of its students inside and outside the classroom, inspiring in them a commitment to academic excellence and lifelong civic engagement. Out of 167 regional universities in the North, St. Bonaventure was ranked #6 for value and #14 for innovation by U.S. News and World Report (2024).