The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.
The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.
Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.
400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.
Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.
Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.
The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the
Interactive Advertising Bureau and Harvard Business School.
As content creation and visual storytelling become central across industries, this program positions you directly for that growth.
In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.
SBU's Mackowski authors articles, joins discussion of his work
Jan 30, 2025, 13:35
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Dr. Chris Mackowski, professor of Journalism and Mass Communication, recently published a pair of biographical sketches in "The Commanders of Antietam," the newest publication from the Antietam Institute. The pieces highlighted Confederate generals Stonewall Jackson and the irascible D. H. Hill.
Dr. Chris Mackowski, professor of Journalism and Mass Communication, recently published a pair of biographical sketches in "The Commanders of Antietam," the newest publication from the Antietam Institute. The pieces highlighted Confederate generals Stonewall Jackson and the irascible D. H. Hill.
Mackowski also had a 6,000-word article published in Crossfire, a magazine published by the American Civil War Roundtable of the U.K. “Stories from Spotsy” features some odds and ends that Mackowski has collected since the fall publication of his book "A Tempest of Iron and Lead: Spotsylvania Court House, May 8–21, 1864."
Additionally, on Jan. 8, Mackowski participated in a virtual book talk hosted by The Friends of Grant Cottage, stewards of the building where General and President Ulysses S. Grant died, which is a New York state historic site. The group hosts a book club that was reading "Grant at 200," which Mackowski co-edited with Frank Scaturro in 2023 to commemorate the bicentennial of Grant’s birth. Mackowski sat in on the club’s discussion of “Moments of Contingency and the Rise of Grant,” a chapter he wrote for the book.