The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.
The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.
Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.
400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.
Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.
Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.
The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the
Interactive Advertising Bureau and Harvard Business School.
As content creation and visual storytelling become central across industries, this program positions you directly for that growth.
In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.
Matthews illuminates social injustice in sports as panelist
Dec 13, 2024, 09:15
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Dr. Tammy Rae Matthews, assistant professor of Sports Journalism and Digital Journalism, was a panelist at the 107th Annual Association for Education in Journalism and Mass Communication (AEJMC) Conference in Philadelphia, Pennsylvania, in August.
Dr. Tammy Rae Matthews, assistant professor of Sports Journalism and Digital Journalism, was a panelist at the 107th Annual Association for Education in Journalism and Mass Communication (AEJMC) Conference in Philadelphia, Pennsylvania, in August.
The conference's theme was "Representation and Voice — The Future of Democracy." The panel addressed “Communicating Social Justice in Sports: In the Media, on the Field, and in the Classroom."
Co-sponsored by the Sports Communication Interest Group and Magazine Media Division, the session explored pressing topics such as athlete activism, digital discourse, and media narratives in challenging societal inequities. The intersection of sports and social justice has emerged as a dynamic and influential force, prompting meaningful discussions about activism, representation, and corporate social responsibility.
Joining Matthews on the panel were moderator Dr. Vincent Peña, DePaul University; Dr. Mackenzie Cato, Kennesaw State University; and Dr. Ever Figueroa, University of Colorado Boulder. The panelists discussed how researchers, educators, and practitioners can effectively communicate social justice in sports to create a more just, equitable, and inclusive sporting environment.
Matthews shared innovative teaching strategies for addressing intersectionality in sports journalism and detailed how such approaches empower students to challenge oppression and foster inclusion in sports and media. The panel offered a compelling vision of how sports communication can confront injustice and inspire transformative progress on and off the field.
As part of the conversation, Matthews previewed her forthcoming chapter, “Intersectionally Shaping Sports Journalism Pedagogy,” in the book “Instructing Intersectionality: Critical and Practical Strategies for the Journalism and Mass Communication Classroom.”