St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    New book chronicles the forgotten brutality of the Civil War’s Spotsylvania Battle

    Oct 16, 2024, 11:43 by Beth Eberth
    Chris Mackowski, a writing professor in St. Bonaventure University’s Jandoli School of Communication, has written a new book, “A Tempest of Iron and Lead: Spotsylvania Court House, May 8–21, 1864.” The book, published by Savas Beatie, LLC, has already been chosen as a selection by the History Book Club.


    The Civil War battle of Spotsylvania Court House saw the most sustained hand-to-hand combat of the war and ranks as its third-bloodiest battle, with more than 31,000 casualties.

    Chris Mackowski, a writing professor in St. Bonaventure University’s Jandoli School of Communication, has written a new book about the battle, “A Tempest of Iron and Lead: Spotsylvania Court House, May 8–21, 1864.” The book, published by Savas Beatie, LLC, has already been chosen as a selection by the History Book Club.

    Tempest cover“As brutal and as important as this battle was, it’s largely been overlooked in the literature of the war,” Mackowski said. “I really wanted to go in depth with this book, but I also wanted to tell a compelling story, one that would grab readers and pull them in. My goal was to write something comprehensive and comprehensible.”

    In reviewing the book, A. Wilson Greene, a retired staff historian from Fredericksburg and Spotsylvania National Military Park (FSNMP) — which includes the Spotsylvania Court House battlefield — called the book “A fine piece of scholarship and literature.”

    “Chris Mackowski combines an engaging writing style with an intimate knowledge of his subject to produce the first comprehensive account of the Spotsylvania Campaign in more than a generation,” Greene said.

    The battle of Spotsylvania Court House took place near the beginning of a six-week stretch of continuous battle and maneuver now known as the Overland Campaign. It pitted Union Lt. Gen. Ulysses S. Grant against Confederate Gen. Robert E. Lee in a series of contests that stretched from outside Fredericksburg, Virginia, to the gates of Richmond, the Confederate capital. At Spotsylvania, the fighting ended in a tactical draw, but the Union army scored an operational victory because it was able to continue its march southward. The armies would leave more than 30,000 casualties in their wake.

    “The complexities of the monumental, 13-day battle of Spotsylvania Court House often baffle the closest students of the war — and even the soldiers who were there,” said John Hennessy, retired chief historian from FSNMP. “Chris combines deep knowledge of the ground, careful consideration of historic sources, and his considerable literary chops to give us a vivid, fast-paced, sure-footed narrative of the defining days of Grant and Lee’s 1864 Overland Campaign.”

    Mackowski’s familiarity with the ground comes, in part, because his family owns nearly 100 acres of the battlefield outside the boundaries of the national battlefield. He formerly worked for the National Park Service as a seasonal ranger at the battlefield and has been giving tours of the battlefield for nearly 20 years.

    “I have spent a lot of time ‘walking the ground,’ which makes a huge difference in understanding why events happened as they did,” Mackowski said. “That’s one reason I’m such a huge advocate for battlefield preservation: the battlefields are our most important primary source for understanding the battles. They let us walk in the footsteps of history. I worked hard to bring the insights from that into the book.”

    “A Tempest of Iron and Lead” differs from many of Mackowski’s other books because of its length. “A lot of my books are relatively short paperbacks, intended to serve as reader-friendly, general overviews that can help people understand an event in relatively short order,” Mackowski explains. “The new book is an in-depth hardcover, full of a lot of details and a lot of human-interest stories. It’s a bit more hard-core that way, although I still wanted the narrative to be reader friendly. I think it’s important for people to stay connected to history, so I want to make it as accessible as possible.”

    Mackowski, a professor of journalism and mass communication, teaches writing in the Jandoli School of Communication, where he also serves as associate dean for undergraduate programs. He is editor in chief of the digital history platform Emerging Civil War (www.emergingcivilwar.com) and the author, co-author, or editor of more than two dozen Civil War books.

    ______________

    About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. Out of 167 regional universities in the North, St. Bonaventure was ranked #6 for value and #14 for innovation by U.S. News and World Report (2024).