St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Major gift to Jandoli School lays foundation for Henretta Center

    Oct 11, 2024, 11:58 by Thomas Missel
    The upcoming addition to the home of the renowned Jandoli School of Communication at St. Bonaventure University now has a name, thanks to the generosity of one of its most accomplished alumni.

    Henretta Center (rendering)
    The upcoming addition to the home of the renowned Jandoli School of Communication at St. Bonaventure University now has a name, thanks to the generosity of one of its most accomplished alumni.

    A ceremonial groundbreaking for the Henretta Communication Center, a 6,200-square-foot addition to the Murphy Professional Building, will be held at 2:30 p.m. Oct. 19 as part of the Jandoli School’s 75th anniversary celebration.

    Deb HenrettaFor the donors, Deb Henretta from the Class of 1983 and her husband, Sean Murray, the magnanimous gesture is as much about family as it is about philanthropy. 

    Henretta’s father, Elmer, ’59, and brothers Michael, ’85, and Mark, ’90, are also Bonaventure graduates. Deb and Sean met at St. Bonaventure while he worked at the university from 1980-1982. 

    Henretta and Murray made the significant commitment to recognize 75 years of transformative education in the Jandoli School and to enhance the educational experience for generations of Bonnies to come.

    “Bonaventure has been woven into the fabric of my family for almost 70 years and I know all of us have been grateful for the role our Bona’s experience has played in our lives,” Henretta said. “Much of my success is deeply rooted in the values and lessons learned at St. Bona’s. I am grateful to be in a position to give back to the university and contribute to the success of future generations of Bonaventure students.”

    The Henretta Communication Center will be a centerpiece for digital media innovation and experiential learning that will transform the Jandoli School. The state-of-the-art center will include a digital newsroom to bring together the campus media outlets and create a collaborative, future-focused facility, said Aaron Chimbel, dean of the school.

    The addition will include a high-definition and flexible broadcast studio, podcast and audio studios, and a newsroom that will bring together the campus radio station (WSBU-FM), The Bona Venture student newspaper, SBU-TV, the school’s hyperlocal news site (TAPInto Greater Olean) and future media ventures for the first time to facilitate cross-media innovation.

    An atrium, expanded First Amendment Lounge, and meeting spaces for students will make the Henretta Communication Center a gathering spot for students, enabling Henretta Center atriumcreativity and connections.

    “I cannot thank Deb, Sean and their family enough for their enormous generosity,” Chimbel said. “The Henretta family’s connection with St. Bonaventure stretches back nearly 70 years, and now their legacy of service and commitment to this university will continue on for years to come.”

    Hundreds of Jandoli School alumni and friends have invested in the capital expansion. Henretta hopes her family gift will encourage many others to contribute to the project.

    “The outpouring of support from hundreds of alumni and friends of St. Bonaventure to give to ensure the Jandoli School has a facility that matches our rich legacy and bright future inspires me every day,” Chimbel said. “Our students and future students will benefit from this culture of giving back.”

    This capital project will be done in three phases. The Henretta-Murray gift and many others will make phases one and two a reality. Construction of the Henretta Center will begin this winter, Chimbel said, and is expected to be completed in 18 to 24 months.

    “We still have work to do, but we’re confident that the momentum of this gift will help carry us through the finish line,” Chimbel said. People interested in contributing to the project can donate here.

    In addition to her Bonaventure degree, Henretta received a master’s degree from Syracuse University’s Newhouse School of Communications in 1985. In 2010, Henretta was the Commencement speaker at St. Bonaventure and received an honorary Doctor of Humane Letters.

    Henretta also served two stints as a member of St. Bonaventure’s Board of Trustees, from 2003-2008 until she moved to Singapore to run Procter & Gamble Asia. She returned to the Board from 2016 to 2022, serving as vice chair during her last three years on the Board.

    Henretta is an equity partner at Council Advisors (formerly G100 Companies) and serves as an independent board director at publicly held American Eagle Outfitters, Corning Inc., Meritage Homes and NiSource.   

    Henretta spent 30 years at Procter & Gamble, the world’s largest consumer goods company. While at P&G, she served as president and senior executive officer in charge of several of P&G’s multibillion-dollar businesses including Global e-business, Global Beauty, Global BabyCare and she led P&G Asia acting as the region’s CEO.

    Henretta spent seven consecutive years on Fortune’s U.S. and international rankings of the 50 Most Powerful Women in Business. 

    Henretta had a U.S. State Department appointment to the Business Council of the Asia Pacific Economic Cooperation (APEC). She was the first woman to serve as chair of the 23-country Business Council and advised top government officials, including then-President Barack Obama and Secretary of State Hillary Clinton.

    Henretta’s work has appeared in top publications such as Fortune, Bloomberg and Huffington Post. She worked on groundbreaking research on women on corporate boards, which was published in Harvard Business Review and MIT’s Sloan Management Review.

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    About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. Out of 167 regional universities in the North, St. Bonaventure was ranked #6 for value and #14 for innovation by U.S. News and World Report (2024).