St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Mackowski and colleagues honored with gold Telly Award

    Sep 10, 2024, 07:33 by User Not Found
    Dr. Chris Mackowski, professor of Journalism and Mass Communication, was part of a team honored over the summer with a gold Telly Award.


    Dr. Chris Mackowski, professor of Journalism and Mass Communication, was part of a team honored over the summer with a gold Telly Award.

    Mackowski served as host for a series of virtual video field trips produced by Acowsay films for the American Battlefield Trust. The team was recognized in the “History — Online” category.

    Founded in 1979 to honor local, regional and cable television commercials, the Telly Awards now honor excellence in video and television across all screens.

    The series was produced by Hannah Ginder and directed by Tyler Eichorst of Acowsay. Kristopher D. White served as associate producer for the American Battlefield Trust. The Trust is a Washington, D.C.-based nonprofit whose mission is to preserve America’s battlegrounds and educate the public about what happened there and why it matters.

    Mackowski served as on-air host, interviewer, and scriptwriter.

    “Acowsay partnered with the Trust with the goal of creating four feature-length, documentary-style virtual field trips about some of our nation’s most historical cities,” Ginder said. “Each of our destinations — Boston, Massachusetts; Charleston, South Carolina; New Orleans, Louisiana; and Vicksburg, Mississippi — played an important part in the Revolutionary War, the Civil War, and other historical events.”

    The field trips also resulted in a variety of stand-alone spin-off videos, such as a tour of Fort Sumter, a cooking class in New Orleans, an exploration of the world’s oldest commissioned warship, and a visit to the site of the Boston Tea Party.

    The virtual video field trips are available through Acowsay’s website (https://acowsay.com/american-battlefield-trust) as well as on the American Battlefield Trust’s YouTube page (https://www.youtube.com/@AmericanBattlefieldTrust).