St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Buzzards, Glennon and LaPlaca to be lauded with SBU’s distinguished 2024 Alumni of the Year Award

    May 29, 2024, 15:17 by Susan Anderson
    Influential, dedicated and passionate about their alma mater. These are just a few of the traits embodied by St. Bonaventure University’s 2024 Alumni of the Year: Jim, ’73, and Eileen, ’74, (McGowan) Buzzard, Mary Ann (Hickey) Glennon, ’79, and Chris LaPlaca, ’79.


    Influential, dedicated and passionate about their alma mater. These are just a few of the traits embodied by St. Bonaventure University’s 2024 Alumni of the Year: Jim, ’73, and Eileen, ’74, (McGowan) Buzzard, Mary Ann (Hickey) Glennon, ’79, and Chris LaPlaca, ’79.

    The four honorees will be recognized June 8 during Alumni Reunion Weekend with the William P. “Stax” McCarthy Alumnus of the Year Award.

    “Each of these exceptional individuals inspires countless others through their exemplary service and the way they daily reflect our Franciscan tradition,” said St. Bonaventure President Dr. Jeff Gingerich. “Their love of this university and dedication to seeing to its future is a boon for all.”

    The William P. “Stax” McCarthy Alumni of the Year Award is named in memory of former annual fund and alumni director William McCarthy, ’72. It is presented each year to St. Bonaventure alumni who offer continued service to the university and capture the spirit of Saints Francis, Clare and Bonaventure. 

    Jim Buzzard earned a Bachelor of Business Administration degree with a major inPictured_Jim and Eileen Buzzard Management Science from St. Bonaventure in 1973. He is the retired senior vice president of Corporate Development for Uni-Select Inc. Eileen (McGowan) Buzzard earned a Bachelor of Science degree in Education from St. Bonaventure in 1974. She also holds a Master of Science degree in Education, specializing in reading, and worked as a private tutor. The Buzzards have a long history of community involvement and philanthropy. They have been Devereux-level donors since 1988 and are strong supporters of the Bolder Bonaventure fundraising campaign, Mt. Irenaeus and other initiatives. In 2016, they established the Jim and Eileen Buzzard Scholarship. The Buzzards have four adult children and eight grandchildren. They divide their time between Lakewood Ranch, Florida, and East Amherst, New York.

    Mary Ann (Hickey) Glennon earned a Bachelor of Science degree in Education fromPictured_Mary Ann Hickey Glennon St. Bonaventure in 1979, and since then has created a legacy family. Her brothers, Martin, ’86, and Kevin, ’88, followed in her footsteps to St. Bonaventure. She met her husband, Michael, ’81, while at Bona’s, and their daughter, Kate, ’12, is a Bona grad. She is propelled by her belief that St. Bonaventure University makes a difference in people’s lives. An office manager with M2 Construction, Glennon always makes time to cheer on the Bonnies basketball teams and assist students in whatever ways she can. She and her husband are proud and longtime supporters of the Bonnies Athletic Fund and The Bonaventure Fund, and have been men’s basketball season ticket holders for 12 consecutive years. They make their home in Leesburg, Virginia. 

    Chris LaPlaca earned a Bachelor of Arts degree in Journalism and MassChris LaPlaca Communication in 1979. The following year, he joined a small cable sports company in Bristol, Connecticut, called ESPN, beginning a 43-year-career with the company that would become a giant in its field. He started as a communications representative and rose to senior vice president of Corporate Communications, overseeing ESPN’s worldwide internal, public and media relations strategies. He also oversaw the company’s relationship with The Walt Disney Company’s corporate communications and investor relations groups. LaPlaca was honored in 1995 with the Jandoli School of Communication’s Alumnus of the Year Award and in 2003 was inducted to the school’s Wall of Distinguished Graduates. He gave the university’s commencement address in 2017. He and his wife, Leah, reside in Farmington, Connecticut, and are strong supporters of the Bolder Bonaventure fundraising campaign and the Bonnies Athletic Fund. LaPlaca is a proud father of three daughters. 

    More information about St. Bonaventure’s Reunion Weekend activities can be found at www.sbu.edu/Reunion.