Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.

Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.

Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School.

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.

Learn more about Jandoli School internship requirements.
Learn about opportunities with campus media.

Program Information

Bachelor of Arts in Content Creation

Bachelor of Arts in Content Creation

Required Courses 38 credits
Major Electives 6 credits
TOTAL in the major: 44 credits

Out of Major Requirements:
Foreign Language* 3 credits

Gen. Ed. Requirements 37 credits

General Electives 36 credits
TOTAL: 120 credits

*The foreign language must be at the 202 level and may be modern or classical (Latin). Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.

**The Jandoli School of Communication requires MATH 107 or MATH 135 to satisfy the University’s Quantitative Literacy General Education Requirement.

NOTE: Students must complete internship requirements totaling 400 hours either on- or off-campus under the guidance of the Jandoli School internship coordinator. Transfer students must complete 100 hours for each year they are on campus.

Required major courses
JMC-101 COMMUNICATION TODAY
JMC-110 PROFESSIONAL WRITING I
JMC-111 PROFESSIONAL WRITING II
SC-220 DIGITAL CONTENT & ENGAGEMENT
JMC-245 VIDEO STORYTELLING
JMC-251 INTRO TO GRAPHIC DESIGN
JMC-261 PHOTO STORYTELLING
JMC-300 MEDIA LAW AND ETHICS
SC-303 DIGITAL MARKETING
SC-304 SOCIAL MEDIA STRATEGY & ENGAGEMENT
JMC-400 ETHICS, EQUITY AND EMPATHY IN PRACTICE
SC-470 ADVANCED DIGITAL CONTENT CREATION
JMC-499 COMPREHENSIVE EXPERIENCE (2 credits)
38 credits

Video Courses
Choose two from the following:
JMC-340 BROADCAST REPORTING
JMC-343 FIELD PRODUCTION
JMC-344 STUDIO PRODUCTION
JMC-345 ON-AIR ANNOUNCING
JMC-348 MOBILE JOURNALISM
JMC-442 POST PRODUCTION
JMC-445 DOCUMENTARY
6 credits

Communication minor

Requirements for a Communication minor

Learning objectives

About the Jandoli School

SBU to celebrate 164th Commencement Exercises May 12 on campus

May 7, 2024, 15:54 by Beth Eberth

As the seniors at St. Bonaventure University prepare to conclude their collegiate journey, the distance that once separated them has now transformed into an unbreakable bond, symbolizing their shared experiences and growth throughout their time together.

Commencement 2023 St. Bonaventure will celebrate the Class of 2024 during its 164^th Commencement Exercises at 10:30 a.m. Sunday, May 12, in the Reilly Center Arena.

As part of graduation celebrations, each of the university’s five schools held its own Honors and Awards Ceremony. This week’s Senior Week events include a picnic, banquet, University Ministries prayer service, and reception with faculty and staff.

On Friday, May 10, the ROTC Commissioning Ceremony will be held at 3 p.m. in the Quick Center and the annual Candlelight Induction Ceremony will be held in the Plassmann/Swan quad at 8:45 p.m. to formally welcome students into the alumni family.

Activities on Saturday, May 11, include the Multicultural Stole Ceremony at 11 a.m. in the Reilly Center Arena, Physician Assistant Long Coat Ceremony at 1 p.m. in the Quick Center, and Baccalaureate Mass at 4 p.m. in the arena.

Delta Air Lines CEO Ed Bastian, a 1979 St. Bonaventure alumnus, will be the keynote speaker at this year’s Commencement. A 25-year Delta veteran, Bastian has been a leader in Delta’s long-term strategy and a champion of putting Delta’s shared values of honesty, integrity, respect, perseverance and servant leadership at the core of every decision.

Fr. Kevin Mullen, O.F.M., will receive an honorary doctorate at the ceremony. The former Siena College president (2007-2014) was, since 2014, the provincial minister of Holy Name Province until it merged with five other U.S. Franciscan provinces to become the Province of Our Lady of Guadalupe in October 2023. A trustee of St. Bonaventure since 2014, his term on SBU’s board expired this spring.

The Class of 2024 student speaker is Maya Henderson of Orchard Park, New York, a Political Science major with Spanish, Law & Society and Philosophy, Law and Politics minors.

For more information about Commencement, go to www.sbu.edu/Commencement. Many of the events will be livestreamed at https://video.ibm.com/channel/st-bonaventure-university-live-stream.

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About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. Out of 167 regional universities in the North, St. Bonaventure was ranked #6 for value and #14 for innovation by U.S. News and World Report (2024).