Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.

Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.

Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School.

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.

Learn more about Jandoli School internship requirements.
Learn about opportunities with campus media.

Program Information

Bachelor of Arts in Content Creation

Bachelor of Arts in Content Creation

Required Courses 38 credits
Major Electives 6 credits
TOTAL in the major: 44 credits

Out of Major Requirements:
Foreign Language* 3 credits

Gen. Ed. Requirements 37 credits

General Electives 36 credits
TOTAL: 120 credits

*The foreign language must be at the 202 level and may be modern or classical (Latin). Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.

**The Jandoli School of Communication requires MATH 107 or MATH 135 to satisfy the University’s Quantitative Literacy General Education Requirement.

NOTE: Students must complete internship requirements totaling 400 hours either on- or off-campus under the guidance of the Jandoli School internship coordinator. Transfer students must complete 100 hours for each year they are on campus.

Required major courses
JMC-101 COMMUNICATION TODAY
JMC-110 PROFESSIONAL WRITING I
JMC-111 PROFESSIONAL WRITING II
SC-220 DIGITAL CONTENT & ENGAGEMENT
JMC-245 VIDEO STORYTELLING
JMC-251 INTRO TO GRAPHIC DESIGN
JMC-261 PHOTO STORYTELLING
JMC-300 MEDIA LAW AND ETHICS
SC-303 DIGITAL MARKETING
SC-304 SOCIAL MEDIA STRATEGY & ENGAGEMENT
JMC-400 ETHICS, EQUITY AND EMPATHY IN PRACTICE
SC-470 ADVANCED DIGITAL CONTENT CREATION
JMC-499 COMPREHENSIVE EXPERIENCE (2 credits)
38 credits

Video Courses
Choose two from the following:
JMC-340 BROADCAST REPORTING
JMC-343 FIELD PRODUCTION
JMC-344 STUDIO PRODUCTION
JMC-345 ON-AIR ANNOUNCING
JMC-348 MOBILE JOURNALISM
JMC-442 POST PRODUCTION
JMC-445 DOCUMENTARY
6 credits

Communication minor

Requirements for a Communication minor

Learning objectives

About the Jandoli School

SBU’s Jandoli School of Communication earns reaccreditation

May 3, 2024, 11:27 by Beth Eberth

The Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) voted to reaccredit the undergraduate and graduate programs in St. Bonaventure University’s Jandoli School of Communication on Friday, May 3.

The Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) voted unanimously to reaccredit the undergraduate and graduate programs in St. Bonaventure University’s Jandoli School of Communication on Friday, May 3.

Student operates a camera during an SBU-TV newscast The council accredits 119 journalism and mass communication programs, just 19 of which are at private universities, like St. Bonaventure.

“For 75 years, this program has been producing ethical and committed journalists and communicators who make a difference with their work,” said Aaron Chimbel, dean of the Jandoli School. “This reaccreditation is a testament to the exceptional effort by students, alumni, faculty and staff over many years and a nod to the bright future ahead for the Jandoli School.”

Russell J. Jandoli founded the journalism department at St. Bonaventure in 1949. In 1992, a year after Jandoli’s death, the program was renamed the Russell J. Jandoli Department of Journalism and Mass Communication. In 1995, the program was elevated to school status and became the Russell J. Jandoli School of Journalism and Mass Communication. The school was renamed the Jandoli School of Communication in 2016 to better reflect its diverse offerings.

Programs are evaluated by ACEJMC on eight standards: Mission, Governance and Administration; Curriculum and Instruction; Assessment of Learning Outcomes; Diversity and Inclusiveness; Faculty; Student Services; Resources, Facilities and Equipment; and Professional and Public Service.

The ACEJMC Accrediting Committee voted unanimously in March to support the school’s reaccreditation.

A team of five distinguished professionals and academics reviewed the Jandoli School during a site visit in November. The visitors included Dr. Joe Foote (chair), former dean of the University of Oklahoma’s journalism school; Charlotte Hall, former editor of the Orlando Sentinel; Cheryl Procter-Rogers, a PR strategist and executive coach/director for Ernst & Young’s coaching practice and former national president and CEO of the Public Relations Society of America; Dr. James Stewart, mass communication department head and professor at Nicholls State University in Louisiana; and Diane McFarlin, former dean of the College of Journalism and Communications at the University of Florida and former executive editor and publisher of the Sarasota Herald-Tribune, who reviewed graduate programs remotely.

The Jandoli School sought initial accreditation during the 2016-2017 academic year and received full initial accreditation in 2019.

The Jandoli School offers seven undergraduate degrees and four online master’s programs.

For more information about the school, visit www.sbu.edu/Communication.

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About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. Out of 167 regional universities in the North, St. Bonaventure was ranked #6 for value and #14 for innovation by U.S. News and World Report (2024).