St. Bonaventure University

Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

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The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School. 

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information

Bachelor of Arts in Content Creation


    • Communication minor


    Learning objectives


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    Hundreds of high school students visit St. Bonaventure for CommDay 2024

    Apr 12, 2024, 13:39 by Beth Eberth
    Nearly 300 students and teachers from 16 area high schools attended the Jandoli School of Communication’s 2024 Communications Day at St. Bonaventure University Friday, April 12.


    Students at CommDay

    Nearly 300 students and teachers from 16 area high schools attended the Jandoli School of Communication’s 2024 Communications Day at St. Bonaventure University Friday, April 12. 

    “Nothing beats having hundreds of young people interested in communication and journalism come to campus,” said Aaron Chimbel, dean of the Jandoli School. “I am thankful the teachers brought these energetic and engaged students to learn more about our fields and the many opportunities they can pursue in them. What a fun day!”

    CommDay, originally called Press Day, has a long history at St. Bonaventure dating back to 1936. Since 1987, it has been known as Communications Day.

    This year, students participated in workshops on writing, disinformation, photography, advertising, media ethics, local news, social media, sports broadcasting and a special live broadcast journalism experience with SBU-TV, the student news station.

    Kate Welshofer, ’96, an award-winning broadcast journalist who most recently was an anchor at WGRZ-TV in Buffalo, delivered the keynote address.

    Kate W.

    Students had the opportunity to submit their best work for the CommDay competition in video, photography and writing categories.

    Chimbel announced the following winners, who will be granted scholarships if they attend St. Bonaventure. The scholarships will be continued each year up to four years for students who major in one of the Jandoli School undergrad programs.

    Recipients are:

    Best Photography

    $500 Scholarship for students attending St. Bonaventure

    Canisius High School

    “Coverage of Canisius High School Sports”

    • Noah Morlock

       

      Best Video

      $500 Scholarship for students attending St. Bonaventure

      Salamanca High School

      “Tribute to a Warrior”

    • Leyna Harper
    • Jaxson Ross
    • Wyatt Pierce

     

    Best Writing

    $500 Scholarship for students attending St. Bonaventure

    Salamanca High School

    “Scent of Nostalgia”

    • Lily Bryant

     

    Best in Show

    $1,000 Scholarship for students attending St. Bonaventure

    CA BOCES Career and Technical Education Center at Olean

    Diversity Focus

    • Rudi Gonzalez
    • Ellie Lothridge
    • Ryan Osborne
    • Keaton Noller
    • Hannah Buck
    • Alex Smith
    • James Distrola
    • Dashon Martin
    • Nick Jones
    • Riley Music
    • Tyler Cross
    • Jamie Jimerson
    Contact Us
    Chris Mackowski

    Dr. Christopher Mackowski
    Associate Dean of Undergraduate Programs Professor of Communication
    Plassmann Hall 224


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