St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Jandoli School to mark World Autism Month with virtual reality event, panel talk and training

    Apr 4, 2024, 17:07 by Beth Eberth
    For World Autism Month, the Jandoli School of Communication at St. Bonaventure University invites members of the SBU community and the public to engage in a virtual reality (VR) experience and attend a panel discussion and training on Tuesday, April 9.


    For World Autism Month, the Jandoli School of Communication at St. Bonaventure University invites members of the SBU community and the public to engage in a virtual reality (VR) experience and attend a panel discussion and training on Tuesday, April 9.

    The virtual reality experience called LOU immerses users in the sensory experiences of a child with autism. The VR experience is a metaphoric interpretation in which users learn how to deal with stimuli, crises, and moments of fascination. “Experiencing Lou: VR Exploration in Autism” will be available in the Athletics Hall of Fame, Reilly Center, from 9 to 11:30 a.m. and 1 to 4 p.m. Registration is not required; the experience takes about 30 minutes.

    A panel discussion begins at noon in the Hall of Fame and will be livestreamed by the university at https://video.ibm.com/channel/st-bonaventure-university-live-stream. The four panelists are Emyle Watkins, Amie Peck, René Hauser, Ph.D., and Kimberly DeSimone, Ph.D., MBA.

    Award-winning multimedia journalist Watkins, who self-identifies as disabled and neurodivergent, heads the WBFO Disabilities Desk at Buffalo-Toronto Public Media’s NPR station. She is the author of the Global Investigative Journalism Network disability reporting guide.

    Peck is the quality improvement specialist at Futures Rehabilitation Center, which offers vocational and social programs for people with disabilities in McKean County, Pennsylvania. Over her 30-year career with the nonprofit, she has served in various roles and is now part of the management team and the Investigator Peer Review Committee.

    Among Peck’s credentials are medication training, CPR, AED, First Aid, and the Office of Developmental Programs Certified Investigator Program. She has seven children, four of whom are adults and five of whom were adopted. Peck’s biological son, the eldest, has been diagnosed with epilepsy and autism. She and her wife, Heather, are also a resource to other foster parents.

    Hauser is dean of the School of Education at St. Bonaventure. Her research includes differentiated instruction — providing different opportunities for students to engage in learning. As an associate professor and a special educator since 1989, she has more than 10 years of experience teaching students on the autism spectrum. She is also the parent of at least one neurodivergent adult.

    DeSimone is a professor in the Jandoli School. As the mother of a child with autism, she works closely with Summit Center in Buffalo, where she has raised more than $40,000 for services provided to children and adults with autism and other developmental, behavioral, and social challenges.

    The panel will be moderated by Pauline W. Hoffmann, Ph.D., an associate professor in the Jandoli School of Communication and infodemiologist. Hoffmann is a scholar-practitioner dedicated to truth-telling through research and education. She is a senior health fellow with the Cattaraugus County Health Department with specialized training from the World Health Organization in infodemic management.

    Hoffmann is the author of the book “Fake News, Witch Hunts and Conspiracy Theories: An Infodemiologist’s Guide to the Truth” and a LinkedIn newsletter titled “WTF? (What the Facts?)”.

    Also on Tuesday, Watkins will present a talk and training, “Disability Reporting, People with Disabilities in the Media/Workplace, and Inclusiveness in Reporting,” at 1 p.m. in room 104 of the Murphy Building on campus.

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    About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. Out of 167 regional universities in the North, St. Bonaventure was ranked #6 for value and #14 for innovation by U.S. News and World Report (2024).