Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.

Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.

Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School.

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.

Learn more about Jandoli School internship requirements.
Learn about opportunities with campus media.

Program Information

Bachelor of Arts in Content Creation

Bachelor of Arts in Content Creation

Required Courses 38 credits
Major Electives 6 credits
TOTAL in the major: 44 credits

Out of Major Requirements:
Foreign Language* 3 credits

Gen. Ed. Requirements 37 credits

General Electives 36 credits
TOTAL: 120 credits

*The foreign language must be at the 202 level and may be modern or classical (Latin). Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.

**The Jandoli School of Communication requires MATH 107 or MATH 135 to satisfy the University’s Quantitative Literacy General Education Requirement.

NOTE: Students must complete internship requirements totaling 400 hours either on- or off-campus under the guidance of the Jandoli School internship coordinator. Transfer students must complete 100 hours for each year they are on campus.

Required major courses
JMC-101 COMMUNICATION TODAY
JMC-110 PROFESSIONAL WRITING I
JMC-111 PROFESSIONAL WRITING II
SC-220 DIGITAL CONTENT & ENGAGEMENT
JMC-245 VIDEO STORYTELLING
JMC-251 INTRO TO GRAPHIC DESIGN
JMC-261 PHOTO STORYTELLING
JMC-300 MEDIA LAW AND ETHICS
SC-303 DIGITAL MARKETING
SC-304 SOCIAL MEDIA STRATEGY & ENGAGEMENT
JMC-400 ETHICS, EQUITY AND EMPATHY IN PRACTICE
SC-470 ADVANCED DIGITAL CONTENT CREATION
JMC-499 COMPREHENSIVE EXPERIENCE (2 credits)
38 credits

Video Courses
Choose two from the following:
JMC-340 BROADCAST REPORTING
JMC-343 FIELD PRODUCTION
JMC-344 STUDIO PRODUCTION
JMC-345 ON-AIR ANNOUNCING
JMC-348 MOBILE JOURNALISM
JMC-442 POST PRODUCTION
JMC-445 DOCUMENTARY
6 credits

Communication minor

Requirements for a Communication minor

Learning objectives

About the Jandoli School

SBU senior Hadley Thompson to be honored as Jandoli School of Communication’s Woman of Promise

Mar 5, 2024, 16:26 by Beth Eberth

St. Bonaventure University senior Hadley Thompson will be honored as the 2024 Dr. Mary A. Hamilton Woman of Promise Award recipient by the Jandoli School of Communication during a ceremony March 12.

The program begins at 4 p.m. in the Robert R. Jones Room of the University Conference Center in Doyle Hall.

Hadley Thompson Thompson, from Olcott, New York, has a double major in journalism and political science, and has been involved in numerous campus media outlets.

She has reported for TAPinto Greater Olean, the Jandoli School of Communication’s hyperlocal news site, since September 2022, and has been the social media manager for Her Campus at St. Bonaventure since September 2021. She was also a radio host for WSBU-FM and news editor for The Bona Venture newspaper.

Thompson has been a student worker at the Jandoli School since the second day of her first semester at St. Bonaventure.

“It has been a genuine pleasure to get to know Hadley these past four years,” said Aaron Chimbel, dean of the Jandoli School. “She is truly full of promise and I expect her to thrive in the years ahead. Our faculty is proud to add her name to the list of remarkable Dr. Mary A. Hamilton Woman of Promise Award recipients.”

Beyond campus, Thompson serves as an editorial assistant at Innovation Leader in Boston, working to craft promotional newsletters, interview innovation and sustainability executives and contribute to content published on the platform. Additionally, she served as an individual contractor archivist for the Niagara Foundation.

She held an internship at the New York State Assembly in Albany from January to May 2023. She corresponded with constituents, organized legislative sessions and drafted legislation for Brooklyn Assemblyman William Colton. Thompson’s leadership roles at St. Bonaventure include as a student ambassador for the Office of Admissions and associate justice for the Student Government Association. She plans to attend law school after graduation in May.

The Woman of Promise Award is named in honor of Dr. Mary A. Hamilton, ’59, professor emerita of journalism and mass communication at St. Bonaventure. The award is presented to a female senior who excels in and out of the classroom and sets a good example for her peers. The recipient is a student who, in the faculty’s opinion, possesses all the skills necessary to not only succeed but also thrive in her postgraduate career.

The keynote speaker at the ceremony will be alumna Evelyn Kinnah, who graduated in December 1997 with degrees in political science and journalism and mass communication. She is also a graduate of Cornell Law School and Cornell University School of Public Policy, where she obtained a joint juris doctor (JD) and master of public administration (MPA).

Evelyn Kinnah Kinnah served as an associate counsel in the office of Counsel to the Majority Leader of the New York State Assembly from 2005 to 2008. She later joined the law department of the city of Schenectady as an assistant corporation counsel from 2008 to 2012.

Kinnah joined Albany County in 2012 and has served in various roles including commissioner for human resources, assistant deputy county attorney and director of the Albany County Immigration Assistance Center. Kinnah has been at the immigration center since 2016.

At St. Bonaventure, she received the Mark Hellinger Award in 1998 as the top graduate in journalism and mass communication.

“Evelyn’s career shows the vast impact graduates of the Jandoli School can have on their communities,” Chimbel said. “We are excited to welcome her home to Bona’s to share her wisdom with students.”

______________

About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. Out of 167 regional universities in the North, St. Bonaventure was ranked #6 for value and #14 for innovation by U.S. News and World Report (2024).