Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.

Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.

Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School.

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.

Learn more about Jandoli School internship requirements.
Learn about opportunities with campus media.

Program Information

Bachelor of Arts in Content Creation

Bachelor of Arts in Content Creation

Required Courses 38 credits
Major Electives 6 credits
TOTAL in the major: 44 credits

Out of Major Requirements:
Foreign Language* 3 credits

Gen. Ed. Requirements 37 credits

General Electives 36 credits
TOTAL: 120 credits

*The foreign language must be at the 202 level and may be modern or classical (Latin). Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.

**The Jandoli School of Communication requires MATH 107 or MATH 135 to satisfy the University’s Quantitative Literacy General Education Requirement.

NOTE: Students must complete internship requirements totaling 400 hours either on- or off-campus under the guidance of the Jandoli School internship coordinator. Transfer students must complete 100 hours for each year they are on campus.

Required major courses
JMC-101 COMMUNICATION TODAY
JMC-110 PROFESSIONAL WRITING I
JMC-111 PROFESSIONAL WRITING II
SC-220 DIGITAL CONTENT & ENGAGEMENT
JMC-245 VIDEO STORYTELLING
JMC-251 INTRO TO GRAPHIC DESIGN
JMC-261 PHOTO STORYTELLING
JMC-300 MEDIA LAW AND ETHICS
SC-303 DIGITAL MARKETING
SC-304 SOCIAL MEDIA STRATEGY & ENGAGEMENT
JMC-400 ETHICS, EQUITY AND EMPATHY IN PRACTICE
SC-470 ADVANCED DIGITAL CONTENT CREATION
JMC-499 COMPREHENSIVE EXPERIENCE (2 credits)
38 credits

Video Courses
Choose two from the following:
JMC-340 BROADCAST REPORTING
JMC-343 FIELD PRODUCTION
JMC-344 STUDIO PRODUCTION
JMC-345 ON-AIR ANNOUNCING
JMC-348 MOBILE JOURNALISM
JMC-442 POST PRODUCTION
JMC-445 DOCUMENTARY
6 credits

Communication minor

Requirements for a Communication minor

Learning objectives

About the Jandoli School

Matthews made presentations at two ICA conferences in 2023

Feb 23, 2024, 11:01 by User Not Found

Dr. Tammy Rae Matthews, assistant professor of digital journalism and sports journalism, highlighted her expertise and research prowess at two prestigious International Communication Association (ICA) conferences in 2023.

At the 73rd Annual ICA Conference held in Toronto from May 23-31, 2023, Matthews delivered two compelling presentations that garnered attention from scholars and practitioners alike.

In "Media Discourse and Oral Narratives Contemplate Intersexuality in African Sport," Matthews delved into the intersection of sports journalism and societal attitudes toward intersex athletes, mainly focusing on the case of Namibian track and field runners Christine Mboma and Beatrice Masilingi. Their disqualification from certain events at the Tokyo 2020 Summer Olympics due to naturally high testosterone levels sparked a global conversation on intersexuality in sports. Matthews examined Namibian oral histories to shed light on this complex issue.

In the second presentation, "Theorizing Queer Punctum," Matthews introduced the concept of "queer punctum" to bridge the gap between queer-looking and affect. Drawing from Roland Barthes' notion of punctum, she explored its application in research on queer visual culture, using the film "Professor Marston and the Wonder Women" as a case study.

Matthews presented three thought-provoking sessions at the ICA Africa Regional Conference held in Cape Town from Nov. 16-18, 2023.

The first session, "The Archeology of Storytelling: Namibian Media Professionals on Pre-Independence, Post-Independence, Sport, and Beyond," delved into the rich history of Namibian media, exploring its evolution from pre-independence to the present day. Matthews highlighted the role of media in challenging hegemonic narratives and fostering freedom of expression in the country.

In the second presentation, "Conducting Oral Histories about LGBTQI+ People in Namibia," Matthews discussed the methodological challenges and considerations in conducting oral history research within Namibia's LGBTQI+ population. This project aimed to amplify marginalized voices and document their lived experiences in the face of historical and social challenges.

In her final presentation, "The Status of Transgender and Nonbinary Athletes in Namibia, Africa," Matthews examined the barriers faced by transgender and nonbinary athletes in Namibia, highlighting the impact of colonial legacies on sports participation. By decolonizing sports discourse, she advocated for a more inclusive and equitable athletic environment.

Matthews' insightful presentations underscored her commitment to advancing knowledge in digital journalism, sports journalism, and social justice studies. Her contributions have enriched academic discourse and offered valuable insights into pressing societal issues.