Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.

Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.

Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School.

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.

Learn more about Jandoli School internship requirements.
Learn about opportunities with campus media.

Program Information

Bachelor of Arts in Content Creation

Bachelor of Arts in Content Creation

Required Courses 38 credits
Major Electives 6 credits
TOTAL in the major: 44 credits

Out of Major Requirements:
Foreign Language* 3 credits

Gen. Ed. Requirements 37 credits

General Electives 36 credits
TOTAL: 120 credits

*The foreign language must be at the 202 level and may be modern or classical (Latin). Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.

**The Jandoli School of Communication requires MATH 107 or MATH 135 to satisfy the University’s Quantitative Literacy General Education Requirement.

NOTE: Students must complete internship requirements totaling 400 hours either on- or off-campus under the guidance of the Jandoli School internship coordinator. Transfer students must complete 100 hours for each year they are on campus.

Required major courses
JMC-101 COMMUNICATION TODAY
JMC-110 PROFESSIONAL WRITING I
JMC-111 PROFESSIONAL WRITING II
SC-220 DIGITAL CONTENT & ENGAGEMENT
JMC-245 VIDEO STORYTELLING
JMC-251 INTRO TO GRAPHIC DESIGN
JMC-261 PHOTO STORYTELLING
JMC-300 MEDIA LAW AND ETHICS
SC-303 DIGITAL MARKETING
SC-304 SOCIAL MEDIA STRATEGY & ENGAGEMENT
JMC-400 ETHICS, EQUITY AND EMPATHY IN PRACTICE
SC-470 ADVANCED DIGITAL CONTENT CREATION
JMC-499 COMPREHENSIVE EXPERIENCE (2 credits)
38 credits

Video Courses
Choose two from the following:
JMC-340 BROADCAST REPORTING
JMC-343 FIELD PRODUCTION
JMC-344 STUDIO PRODUCTION
JMC-345 ON-AIR ANNOUNCING
JMC-348 MOBILE JOURNALISM
JMC-442 POST PRODUCTION
JMC-445 DOCUMENTARY
6 credits

Communication minor

Requirements for a Communication minor

Learning objectives

About the Jandoli School

Educator and DEI leader Lori V. Quigley to discuss indigenous perspectives during visit to SBU

Feb 23, 2024, 12:38 by Susan Anderson

St. Bonaventure University is pleased to welcome alumna Lori V. Quigley, ’81, as the Spring 2024 Lenna Visiting Professor, March 11-22.

St. Bonaventure University is pleased to welcome alumna Lori V. Quigley, ’81, as the Spring 2024 Lenna Visiting Professor, March 11-22.

A professor of leadership and policy at Niagara University, Quigley is also an accomplished educational consultant in areas ranging from curriculum development to the strengthening of diversity, equity and inclusionary policies and practices.

She grew up on the Allegany Territory of the Seneca Nation of Indians and is a member of the Wolf Clan. Her research interests include multigenerational trauma, maintenance of indigenous languages, and culturally relevant pedagogy. She served as an advisor for the documentary Unseen Tears: The Impact of Native American Residential Boarding Schools, and has published journal articles on the history of the Thomas Indian School and constructivist approaches to teaching native languages.

Quigley will offer several lectures and classroom presentations at St. Bonaventure and Jamestown Community College (JCC) during her two-week visit. She will speak about the relationship between indigenous peoples and the U.S. today, covering such topics as the notion of subtractive bilingualism, sovereignty and public education, Haudenosaunee women’s leadership, and the role gaming has played in indigenous communities.

On Monday, March 18, Quigley will give the lecture “Thomas Indian School: My Journey Towards Understanding,” at 5 p.m., in the Doyle Conference Center at St. Bonaventure.

On Wednesday, March 20, Quigley will offer “Thomas Indian School Introductory Notes and the Documentary Viewing of Unseen Tears,” beginning at 6:30 p.m., at the JCC Jamestown campus.

The presentations are free and open to the public.

“We are thrilled to welcome Dr. Quigley as the Lenna Visiting Professor,” said Dr. Guy Imhoff, interim dean of the School of Arts & Sciences at St. Bonaventure. “Her commitment to empowering people and eliminating racism is a model for us all.”

Quigley lives in Grand Island, New York. She earned a Bachelor of Arts degree in Journalism and Mass Communication from St. Bonaventure and a Master of Arts degree in Public Communication and a doctorate in Language and Literacy from Fordham University. She has received local, state and national accolades, including a U.S. presidential appointment. More recently, Quigley was listed as #86 on the 2023 City & State’s Higher Education Power 100 list of most influential people in education.

The Lenna Endowed Visiting Professorship, established in 1990, is funded through gifts from the late Betty S. Lenna Fairbank and Reginald A. Lenna of Jamestown. It is designed to bring scholars of stature in their field to St. Bonaventure and JCC for public lectures.